Accor sees surge in demand from tech and financial sectors

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Accor reported an 11% revenue increase and a record €1.1 billion in earnings for 2024, driven by resilient business and leisure travel

Feb 21, 2025

Accor reported strong full-year results for 2024, driven by resilient business and leisure travel, with a notable increase in demand from the technology and financial services sectors. The hospitality group posted record revenues of €5.6 billion, up 11% year-on-year, with revenue per available room (RevPAR) up 5.7%. Accor’s diversified portfolio, including its Luxury & Lifestyle division, contributed to this growth with increased room rates and occupancy. Despite the challenges of differentiating between business and leisure travel, Accor remains optimistic about its future performance.

Key takeaways

RevPAR growth: Accor’s revenue per available room grew 5.7% year-on-year to €75;
Strong sector performance: Both business and leisure travel showed resilience, with the technology and financial sectors driving demand for corporate travel;
Regional performance: The Americas reported a 10.5% increase in RevPAR, with both room rates and occupancy increasing;
Revenue growth: Full-year revenue increased 11%, with Luxury & Lifestyle up 19% and Premium, Midscale & Economy up 5%;
Record earnings: Recurring earnings before interest, taxes, depreciation and amortization (EBITDA) reached € 1.1 billion, up 12% year-on-year;
Future outlook: Accor CEO Sébastien Bazin expressed confidence in achieving strong results in 2025, driven by brand strength and efficient operations.

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