D-Edge’s new report highlights the benefits of direct bookings – lower acquisition costs, higher revenue per booking, longer stays, and fewer cancellations
Feb 25, 2025
In today’s competitive market, managing distribution costs is critical to maximizing profitability. Drawing on data from Europe and APAC, this report examines the key strategies – particularly in digital marketing – that leading hotels are using to drive direct revenues and minimize reliance on expensive third-party channels.
Key takeaways
- Discover why direct bookings remain the most cost-effective channel, how strategic pricing can reduce distribution costs, and how Google’s increasing dominance in hotel advertising will impact your business;
- Understand how search advertising is changing hotel revenue models, with shifts in platform performance and new opportunities for digital growth;
- Learn how Google’s response to the Digital Markets Act (DMA) has reshaped hotel search visibility, increasing the influence of search while contributing to the decline of free booking links;
- Gain actionable strategies to address rising distribution costs and evolving paid advertising trends – enabling you to increase revenue while keeping costs in check.
Download the full report at D-Edge
