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BWH Hotels strengthens MICE presence near Frankfurt

  • l.guillotindecorson
  • 25 February 2025
  • 2 minute read
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This article was written by HospitalityOn. Click here to read the original article

BWH Hotels expands its portfolio in the Rhein-Main region with the acquisition of the former SleepBeeOne, located near Frankfurt Airport. It will be rebranded under the Best Western name to become the Best Western Conference Airporthotel Mörfelden in Mörfelden-Walldorf, with marketing set to begin in March 2025.

The Best Western Conference Airporthotel Mörfelden, with its 299 rooms, will be managed by Beepartment GmbH, which is also responsible for the Best Western Premier Airporthotel Berlin, a similar hotel near Berlin Brandenburg Airport. This repositioning aims to turn the property into a seminar and event hotel, leveraging Best Western’s marketing and sales expertise while allowing Beepartment to maintain management independence.

The Best Western Conference Airporthotel Mörfelden offers modern facilities tailored to the needs of business professionals and event organizers, with 25 meeting rooms and a 300 m² entertainment space. The rooms have been recently renovated with contemporary amenities, and the renovation of the sauna and fitness area will be completed by summer 2025.

The culinary offer includes the Italian restaurant Tommasi, a breakfast restaurant, and a bar. The hotel also features a “Community Kitchen,” a shared space where guests can cook together, along with several relaxation areas to encourage networking.

A promising partnership for enhanced international visibility

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“We aim to strengthen our international visibility, particularly by taking advantage of the opening of Terminal 3 at Frankfurt Airport. The Best Western brand offers us an ideal platform to increase our global recognition.” – Steffen Schumann, Director of the Best Western Conference Airporthotel Mörfelden.

“We have already had excellent experiences with the Best Western Premier Airporthotel Berlin. We are counting on Best Western’s expertise to maximize the commercial impact of this hotel in Mörfelden.” – Daniel Klasing, Commercial Director of Beepartment GmbH.

“A conference hotel with nearly 300 rooms and an event space for 450 people at Frankfurt Airport is a major asset to our portfolio.” – Marcus Smola, Managing Director of BWH Hotels Central Europe.

Best Western Hotels & Resorts

Best Western

Best Western Hotels & Resorts

Hotel Group

  • Best Western Hotels & Resorts
    United-States

SEE THE NOTE

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Please click here to access the full original article.

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