Recent months confirm a paradoxical situation: amidst social, political, and economic instability, the upscale hotel segments are preventing a drop in RevPAR and even boosting its growth.
Ending January 2025 with a RevPAR growth of over 4% seemed unlikely, especially with the overall occupancy rate slightly down by 0.4 points to 53%. This growth is entirely driven by a nearly 5% increase in average daily rate (ADR). The credit for this remarkable performance goes to the upscale…
