10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Marriott introduces Four Points Flex by Sheraton in France

  • l.guillotindecorson
  • 27 February 2025
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by HospitalityOn. Click here to read the original article

This is a conversion project, undertaken in collaboration with Courbet Héritage, which will transform the current Hôtel Christ Roi, thus marking the arrival of this mid-range brand on the French market, in Lourdes.

A strategic conversion project in Lourdes

The current Hôtel Christ Roi will undergo a transformation and expansion before reopening under the name Four Points Flex by Sheraton Lourdes Sanctuaire in 2026.

The establishment will offer 180 rooms and modern amenities, targeting a mixed clientele of business and leisure travelers. Located in close proximity to the Lourdes Sanctuary and the Grotto of Massabielle, it will benefit from a prime location to welcome pilgrims and tourists.

Four Points Flex by Sheraton: A rapidly expanding brand

Launched in 2023, Four Points Flex by Sheraton was designed to meet the growing demand for affordable and reliable accommodations in Europe, the Middle East, and Africa (EMEA). The brand is based on principles of simplicity and value, offering a standardized experience while allowing more flexible conversions for hotel owners. With this first establishment in France, Marriott strengthens its diversification strategy and presence in key markets.

Marriott’s growing footprint in France

The introduction of Four Points Flex by Sheraton brings the number of Marriott Bonvoy brands present in France to 15. The brand joins iconic names such as The Luxury Collection, JW Marriott, Marriott Hotels, Sheraton, and Moxy Hotels, further strengthening the group’s diverse offerings to meet the varied needs of travelers.

Elevate your hotel website’s performance with direct channel benchmarking
Trending
Elevate your hotel website’s performance with direct channel benchmarking

With this first location in Lourdes, Marriott International reaffirms its commitment to developing hotel solutions suited to different segments of the French market, while capitalizing on strategic destinations for its expansion.

Concept photo of a Four Points Flex by Sheraton room

“Signing our first Four Points Flex by Sheraton in France marks an important step in expanding the brand’s presence in the region. There is a growing consumer demand for mid-range accommodations in the country, and we are excited to work with Courbet Héritage to offer a reliable, affordable, and seamless hotel experience in Lourdes. This collaboration also underscores Marriott’s commitment to expanding its portfolio in France and offering travelers more choices and quality experiences.” – Antoine Sibieude, Development Director, France & Benelux Marriott International.

“This collaboration with Marriott International represents a significant step forward for Courbet Héritage, reaffirming our ambition to develop quality properties and offer unique experiences to our clients. The transformation of the Hôtel Christ Roi into a Four Points Flex by Sheraton hotel opens up new possibilities for Lourdes as an unmissable destination for international tourism.” – Laure Guillemin, Asset Manager Courbet Héritage.

Paris

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Hotel Openings

[Update] Candlewood Suite arrives in Europe

  • m.welsch
  • 23 May 2025
View Post
  • Hotel Openings

Sheraton Hotels & Resorts Unveils $40 Million Transformation of Sheraton Minneapolis Downtown Convention Center

  • LODGING Staff
  • 23 May 2025
View Post
  • Hotel Openings

DoubleTree by Hilton Reaches 700th Property and 60th Country

  • LODGING Staff
  • 23 May 2025
View Post
  • Hotel Openings

Rebel Hotel Company Expands Northeastern Portfolio With Management Takeover of Delta Hotel Woodbridge

  • LODGING Staff
  • 23 May 2025
View Post
  • Hotel Openings

DoubleTree by Hilton reaches 700th property milestone

  • k.fytaki
  • 23 May 2025
View Post
  • Hotel Openings

B&B Hotels Advances Sustainable Building with First Modular Timber Hotel in Germany

  • Automatic
  • 23 May 2025
View Post
  • Hotel Openings

Map of the week: hotel openings – May # 4 2025

  • k.fytaki
  • 23 May 2025
View Post
  • Hotel Openings

Radisson Blu Hotel, Shanghai Stadium Grand Opening Introduces a New Landmark for Sports and Culture

  • Automatic
  • 23 May 2025
Sponsored Posts
  • The RFP Process for Hotel PMS

    View Post
  • Top hospitality tech trends from Mews Unfold 2024

    View Post
  • Getting Started with AI: A Step-by-Step Guide for Hoteliers

    View Post
Last Posts
  • Unified Customer Interactions: The Power of Real-Time AI Analysis
    • 23 May 2025
  • The Ultimate Guide to Hotel Star Rating Systems
    • 23 May 2025
  • How are coliving and coworking redefining hospitality? – Part 2
    • 23 May 2025
  • Series by Marriott™ : Marriott’s new regional collection brand
    • 23 May 2025
  • Travel & Tourism Employment in South Africa Set to Hit Record High, But Key Challenges Remain
    • 23 May 2025
Sponsors
  • The RFP Process for Hotel PMS
  • Top hospitality tech trends from Mews Unfold 2024
  • Getting Started with AI: A Step-by-Step Guide for Hoteliers
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.