This is a conversion project, undertaken in collaboration with Courbet Héritage, which will transform the current Hôtel Christ Roi, thus marking the arrival of this mid-range brand on the French market, in Lourdes.
A strategic conversion project in Lourdes
The current Hôtel Christ Roi will undergo a transformation and expansion before reopening under the name Four Points Flex by Sheraton Lourdes Sanctuaire in 2026.
The establishment will offer 180 rooms and modern amenities, targeting a mixed clientele of business and leisure travelers. Located in close proximity to the Lourdes Sanctuary and the Grotto of Massabielle, it will benefit from a prime location to welcome pilgrims and tourists.
Four Points Flex by Sheraton: A rapidly expanding brand
Launched in 2023, Four Points Flex by Sheraton was designed to meet the growing demand for affordable and reliable accommodations in Europe, the Middle East, and Africa (EMEA). The brand is based on principles of simplicity and value, offering a standardized experience while allowing more flexible conversions for hotel owners. With this first establishment in France, Marriott strengthens its diversification strategy and presence in key markets.
Marriott’s growing footprint in France
The introduction of Four Points Flex by Sheraton brings the number of Marriott Bonvoy brands present in France to 15. The brand joins iconic names such as The Luxury Collection, JW Marriott, Marriott Hotels, Sheraton, and Moxy Hotels, further strengthening the group’s diverse offerings to meet the varied needs of travelers.
With this first location in Lourdes, Marriott International reaffirms its commitment to developing hotel solutions suited to different segments of the French market, while capitalizing on strategic destinations for its expansion.
Concept photo of a Four Points Flex by Sheraton room
“Signing our first Four Points Flex by Sheraton in France marks an important step in expanding the brand’s presence in the region. There is a growing consumer demand for mid-range accommodations in the country, and we are excited to work with Courbet Héritage to offer a reliable, affordable, and seamless hotel experience in Lourdes. This collaboration also underscores Marriott’s commitment to expanding its portfolio in France and offering travelers more choices and quality experiences.” – Antoine Sibieude, Development Director, France & Benelux Marriott International.
“This collaboration with Marriott International represents a significant step forward for Courbet Héritage, reaffirming our ambition to develop quality properties and offer unique experiences to our clients. The transformation of the Hôtel Christ Roi into a Four Points Flex by Sheraton hotel opens up new possibilities for Lourdes as an unmissable destination for international tourism.” – Laure Guillemin, Asset Manager Courbet Héritage.
