Hoteliers Pay for Performance
Marketing platform built for hospitality, Sojern, has announced the addition of a fully managed email marketing service as part of its multichannel Commission offering.
New offering will mean hoteliers can drive direct bookings, build guest loyalty, and reduce online travel agency (OTA) dependence with its pay-for-performance commission model.
Powered by Sojern’s AI-driven marketing platform, this new fully managed service combines Sojern’s Guest Marketing Suite with the expertise of email designers and copywriters to ensure seamless campaign creation, deployment, performance and measurement.
Sojern’s email solution seamlessly connects with the hotel’s property management system (PMS). Automated reconciliation further streamlines operations.
“Today’s travelers increasingly seek personalized experiences, from their destination choices to their on-property stays,” said Noreen Henry, chief revenue officer at Sojern.
“In fact, 90% of consumers expect brands to understand and anticipate their needs.
“As guests invest more in memorable and tailored experiences, they expect the same level of personalization from hotels before they’ve even arrived.
“With Sojern’s fully-managed email solution, hotel marketers can deliver timely, branded content that drives engagement, direct bookings, and loyalty – overcoming traditional bandwidth and budget hurdles without additional work.”
It’s now available in the US and Canada, with additional countries coming soon.
