10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

a&o Hostels reports record growth and expansion in 2024

  • Denis Stackeusky
  • 5 March 2025
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by HotelsMag. Click here to read the original article

a&o Hostels, the European hostel chain, reported its best-ever company performance in 2024 with consistent growth across guest numbers, revenue, overnight stays and new openings, according to its latest annual report.

In 2024, a&o recorded 6.2 million overnight stays (up from 6.1 million in 2023), welcomed 2.8 million guests (compared to 2.7 million in 2023), and generated £192.7 million in revenue (an increase from £179.9 million in 2023). The average occupancy rate across its European properties stood at 76.6%.

As part of its expansion efforts, a&o opened new hostels in Brighton, Antwerp and Brussels. In February, the company officially launched a&o Firenze Campo di Marte in Florence. Looking ahead, a&o will focus its expansion on major European metropolitan areas, with the Heidelberg property as the next milestone. Scheduled to open in late 2026, the five-story hostel will feature 118 rooms.

“2024 represented steady growth and has surpassed the record results of 2023 to make this the best performance in our history. As we celebrate our 25th anniversary in 2025, a&o has entered the year strongly and confidently and we remain really well placed to create and deliver long-term sustainable growth”, said a&o founder and CEO Oliver Winter.

The newly opened a&o Firenze Campo di Marte.

Trends and Performance Metrics

Group travelers continue to represent the largest segment of a&o’s guests, accounting for 38% of the total. As a result of website improvements, the company has seen a rise in direct bookings, with 40% now made through the platform. Group travelers typically stay for three nights, while individual travelers average 1.8 nights. Furthermore, 5% of guests are now using the Mobile Key feature, opting to use their phones as room keys.

Case Study | How to Create the Perfect E-Commerce Site
Trending
Case Study | How to Create the Perfect E-Commerce Site

In 2024, a&o also recorded a significant rise in digital engagement. The company saw 142,023 chatbot sessions, a sharp increase compared to the previous year. App downloads grew to 450,000, and a&o Club memberships reached 200,000. Overnight stays in female dorms totaled 112,000, reflecting growing demand.

In terms of bookings, direct bookings make up nearly half of all reservations. The a&o app has experienced the highest growth among booking platforms, with 70% of online bookings now made via smartphones. a&o Köln Dom recorded the highest occupancy rate, followed by a&o Berlin Mitte and a&o Edinburgh City. Most guests come from Germany, followed by Poland, Austria and Denmark. International travelers make up 46.3% of the guest mix, highlighting a balanced customer base between domestic and international visitors.

Sustainability Efforts

a&o has reduced carbon emissions per overnight stay by 78% over the last decade and aims to keep pushing for eco-friendly initiatives, such as increased use of green electricity, reduction of food waste, optimized supply chains and greater social and cultural engagement. “We are focusing on internal sustainability efforts rather than outsourced compensation measures,” said Winter.

In addition, educational programs such as a&o educare and art&o will expand further, with independent audits ensuring transparency.

Since its foundation in Berlin in 2000, a&o has grown to 42 locations and employs over 1,000 people from more than 50 countries.

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Market Trends

Will Munich host the next Summer Olympic Games?

  • e.koureli
  • 28 October 2025
View Post
  • Market Trends

Under the September sun, the French hotel industry is moving at two speeds

  • m.welsch
  • 28 October 2025
View Post
  • Market Trends

New hotel brands emerge fast and furious. There’s a reason for that.

  • HOTELSMag.com
  • 27 October 2025
View Post
  • Market Trends

Industry Leaders Examine Profitability Amid Uncertainty at The Hospitality Show

  • Robin McLaughlin
  • 27 October 2025
View Post
  • Market Trends

#luxury #hospitality #lvmh #experientialretail | Carrie Zhao

  • Carrie Zhao
  • 24 October 2025
View Post
  • Market Trends

CoStar: Hotel Pipeline Expands in Europe, All Other Regions Decline

  • LODGING Staff
  • 24 October 2025
View Post
  • Market Trends

#hospitalityinsights #culinaryexperience #anticipation #finedining #serviceexcellence #uhnwiclients | Norbert Jacniak | 28 comments

  • Automatic
  • 24 October 2025
View Post
  • Market Trends

#hospitalityinsights #culinaryexperience #anticipation #finedining #serviceexcellence #uhnwiclients | Norbert Jacniak | 28 comments

  • Norbert Jacniak
  • 24 October 2025
Sponsored Posts
  • Executive Guide on Hyperautomation for Hospitality Leaders

    View Post
  • New guide: “From Revenue Manager to Commercial Strategist” 

    View Post
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine

    View Post
Latest Posts
  • Mirai launches Sarai, the new generation of AI agents for hotels
    • 29 October 2025
  • What AI Will Really Do for Hotels in 2026
    • 29 October 2025
  • Wanderlust, Not Wrapping Paper: How Gen Z Is Redefining Holiday Travel
    • 29 October 2025
  • Tech-Enabled Hospitality: Humanity, Innovation, and the Future Guest Experience
    • 29 October 2025
  • Strategic Hospitality Workforce Redesign: Unlocking New Opportunities
    • 29 October 2025
Sponsors
  • Executive Guide on Hyperautomation for Hospitality Leaders
  • New guide: “From Revenue Manager to Commercial Strategist” 
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.