How different traveler types prioritize comfort, convenience, and experience
Mar 11, 2025
Deloitte’s summer travel survey reveals that while price is the most important factor when choosing a hotel, travelers also prioritize other amenities based on their travel type. Beyond price, overall considerations include access to activities, restaurants, and room size. However, these preferences vary – families emphasize room size and water activities, while international travelers prioritize access to activities, restaurants, and nightlife.
Key takeaways
- Price is the top priority for all travelers when selecting a hotel;
- Other key factors include access to activities, restaurants, and room size;
- Family travelers value larger rooms and proximity to water activities;
- International travelers prioritize nightlife, dining, and general activities;
- Traveler type significantly influences hotel amenity preferences.
