A new buzzword over the last few years, set-jetting is gaining in popularity. At a time when Netflix, HBO, Disney+ and Prime are an integral part of our daily lives, it’s hardly surprising that these platforms are becoming the new trendsetters in the field. It’s a phenomenon such that destinations, and hotels too, are playing this card to the full in order to shine on the international tourism scene. With the new season of the phenomenon series โThe White Lotusโ just out, let’s take a look at this booming trend.
Film tourism: a fad or a real lever of attraction? What if series and films were a way of travelling in the literal sense of the word? That’s what the figures for film tourism seem to indicate. This trend has already been identified by Expedia for 2023 and remains on the list of major trends shaping…
