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ITB 2025: Equality in Tourism winners…

  • Travel Weekly Group Ltd
  • 14 March 2025
  • 2 minute read
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This article was written by Travolution. Click here to read the original article

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Winners for this year’s Equity in Tourism awards were unveiled on stage at ITB Berlin last week.

The international organisation committed to advancing gender equality within the tourism industry named a winner from two categories.

Returning for its third year, the award is bestowed upon remarkable organisations committed to promoting gender equality within tourism and hospitality across the globe.

Held on the LGBTQ+ Tourism Pavilion Stage Community Homestay Network, Nepal was named as the winner for Accommodation and Responsible Travel, Ecuador was named as the winner of the Travel and Destinations award.

The judges praised the accommodation winner, which is a social enterprise homestay network, for its thorough and transparent gender equality efforts that run throughout their business, including areas such as disaster risk reduction, climate risk and gender awareness training.

While the judges felt the South American travel operator “lives and breathes gender equality”, as evidenced in an outstanding application and a public declaration of their values on their website.

Since making the 2024 shortlist, they’ve continued to strengthen their commitment to gender equality, including within their environmental recovery projects. 

The panel also highly commended the new women-led Amba Yaalu (Mango Friends) Kandalama hotel in Sri Lanka, spotlighting them as a promising tourism actor with huge potential. 

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These organisations follow in the footsteps of previous winners Eternal Landscapes Mongolia, Accor Brazil Embrace Program and Travel Excellence.

This year’s winners were selected from the shortlist by a distinguished panel of global gender and tourism experts, including representatives from the two award sponsors – Michelle Mason from the World Sustainable Hospitality Alliance and Dawn Briggs from Sojern. 

They were joined by Hector De Castro of Regenera Luxury, Rika Jean-François of Mission Respo, and UNWTO consultant Lucy Ferguson. 

Michelle Mason, social responsibility and recognition programme manager at the World Sustainable Hospitality Alliance, said: “At the World Sustainable Hospitality Alliance, our mission is to create a fairer and more inclusive hospitality industry. 

“As a sponsor of the Gender Equality Champion of the Year Award, we proudly support Equality in Tourism in recognising inspiring organisations that go beyond words to create real impact. 

“All of the shortlisted nominees exemplify extraordinary dedication to advancing gender equality. Their work doesn’t just inspire. It ignites meaningful change that extends far beyond their immediate reach. We celebrate and recognise their commitment to the cause, as true changemakers in our industry.”

Dr. Stroma Cole, reader in tourism at the University of Westminster and co-director of Equality in Tourism, chaired the judging panel.

She said: “Our 2025 Gender Equality Champions each submitted exceptional applications that demonstrated real care and commitment to creating change for women. We’re delighted to spotlight the impactful and transformative work they’re doing to pioneer a more equitable industry. 

“There can be no true sustainability in tourism without gender equality. We urge fellow organisations to look to our winners for inspiration – they set a shining example for peers to learn from.”

Please click here to access the full original article.

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