10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Five-star boutique hotel art’otel Rome Piazza Sallustio opens its doors as the art’otel brand continues its European expansion

  • Megan Carley
  • 17 March 2025
  • 4 minute read
Total
0
Shares
0
0
0

This article was written by Luxury Hospitality Mag. Click here to read the original article

Today, art’otel Rome Piazza Sallustio opens its doors, marking the art’otel brand’s highly anticipated debut in Italy. Situated in the heart of Rome, this five-star boutique lifestyle hotel combines contemporary art, bold design, exciting gastronomy, and innovative hospitality to deliver a fresh and immersive experience for modern travelers.

The property, located in Piazza Sallustio steps from La Dolce Vita’s Via Veneto, Spanish Steps and Villa Borghese, features 99 art-filled guestrooms and suites, with all suites boasting private terraces overlooking the historic Horti Sallustiani gardens. Designed in collaboration with acclaimed Roman contemporary artist Pietro Ruffo and lead interior designer Eyal Shoan of Digital Space, art’otel Rome Piazza Sallustio offers a unique fusion of art, culture, and lifestyle, setting a new benchmark for hospitality in the Eternal City.

The opening of art’otel Rome Piazza Sallustio marks a significant milestone for art’otel, the contemporary lifestyle hotel brand owned by PPHE Hotel Group, more widely known for its Park Plaza properties. Renowned for successful openings in cities like London, Amsterdam, Berlin, Zagreb, and Cologne, art’otel continues to expand its European portfolio with a focus on immersive, art-led hospitality.

Greg Hegarty, Co-Chief Executive Officer at PPHE Hotel Group, shares his excitement about this groundbreaking addition to the art’otel portfolio:

Your Ultimate Hotel Tech Checklist for 2025: Must-Have Tools and Why Integration Matters
Trending
Your Ultimate Hotel Tech Checklist for 2025: Must-Have Tools and Why Integration Matters

“art’otel Rome Piazza Sallustio is a milestone moment for our brand. Not only does this project bring the art’otel brand to Italy for the first time, but it cements the unmissable collaboration between the hotel interior design created by Eyal Shoan (Digital Space), and the art of our Signature Artists that the brand stands for. With our Signature Artist Pietro Ruffo’s remarkable vision and our commitment to creating immersive lifestyle destinations, this property offers an entirely new way to experience Rome – as a vibrant, living canvas of art, food and culture.”

As with every art’otel, a Signature Artist has been integral to the hotel’s creative identity. Roman-born Pietro Ruffo, who was recently named Italy’s Artist of the Year by Inside Art magazine and is renowned for his ongoing collaborations with Maria Grazia Chiuri’s Dior and The Vatican Apostolic Library, has curated an exclusive collection of works that will permeate every corner of the property. Ruffo’s pieces explore Rome’s layered history, from celestial constellations to the city’s evolving cultural and natural landscapes. Celestial maps and zodiac signs embellish the terraces of the 11 luxurious suites, whilst his Festina Lente and Gente di Roma artworks dress the guestrooms and constellations adorn the lobby’s stone walls and are woven into the carpeted corridors that take guests throughout the boutique wonderland.

A showcase like no other of Ruffo’s signature works, including originals, make the hotel the largest permanent collection of his work to date.

Pietro Ruffo explains: “The collection of art’otel tells the story of Rome’s history through nature, people, and the stars above us. It’s an opportunity to reimagine the Eternal City in a contemporary light and give travelers the tools to see and feel Rome with a different perspective.”

art’otel Rome Piazza Sallustio also introduces YEZI, a Pan-Asian restaurant and bar featuring a sun-drenched terrace designed by Pietro Ruffo.

Following its success in Zagreb, Executive Chef Werner Seebach and Head Chef Giordano Gianforchetti now bring this dynamic, modern, and unexpected cuisine to Piazza Sallustio as they celebrate the harmony of Asian flavours in an unparalleled design space. Ruffo’s work enriches the experience, providing a feast for every sense.

Menu items and cocktails alike will be inspired by the ancient trade routes leading to Rome as cultures merge, blend and transform into something special. YEZI caters to locals and travelers alike with innovative cuisine, elevated cocktails, and vibrant aperitivo sessions complemented by live DJ sets as the weekend draws near.

The hotel features an on-site art gallery, hosting rotating exhibitions with the inaugural by Pietro Ruffo himself and providing a unique setting for events and private hire. Guests and locals will also benefit from the hotel’s signature art’beat events programme, which brings regularly changing cultural activations in art, music, fashion, wellness, and gastronomy.

Additional facilities with this five-star escape include a state-of-the-art fitness centre with advanced TechnoGym equipment, sauna, creative meeting space, and bespoke services that cater to both business and leisure travelers.

As Rome enters its Jubilee year, the city begins to come together in a celebration that only happens a handful of times during a lifetime. With TimeOut naming the Rome Jubilee as the best thing to do in the world next year, art’otel Rome Piazza Sallustio opens at an ample time to enjoy the eternal city in all its glory.

Overseeing the opening is General Manager Diego Di Gaetano, a hospitality leader with over 20 years of experience in luxury and lifestyle hotels. Di Gaetano comments: “art’otel Rome Piazza Sallustio redefines the hotel experience in Rome, bringing a depth and story behind interior design that no other hotel has in the city. By blending contemporary art with cutting-edge design and hospitality, we’ve created a property that delivers something truly innovative for both our guests and the local community.”

art’otel Rome Piazza Sallustio is celebrating its grand opening with a special offer that includes a complimentary room upgrade, early check in (12PM), late check out (2PM), complimentary Aperitivo for two at YEZI Bar and breakfast for two. Find out more here – https://artotelromepiazzasallustio.com/offers/opening-celebration/.

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Innovation

I built an SEO + AEO monitoring tool that tracks traffic from Google, Bing, Perplexity, Gemini, Claude, Copilot, and Meta AI across ALL your websites in a single dashboard. The link is below, but… | Eduard Mur

  • Eduard Mur
  • 30 September 2025
View Post
  • Innovation

#tourism #traveltech #innovation #customerexperience #nobs #hoteltech | Alex Lamotte-Hysbergue

  • Alex Lamotte-Hysbergue
  • 30 September 2025
View Post
  • Innovation

Reinventing the Online Guest Journey in the Caribbean

  • Secil Yuksel
  • 30 September 2025
View Post
  • Innovation

Mews Announces Acquisition of Flexkeeping

  • LODGING Staff
  • 30 September 2025
View Post
  • Innovation

Mews Acquires Flexkeeping, Delivering Next-Generation Housekeeping Innovation for Hoteliers

  • Automatic
  • 30 September 2025
View Post
  • Innovation

The Owner’s Edge: How Modern Tech Turns Hotel Portfolios into Profit Engines

  • Automatic
  • 30 September 2025
View Post
  • Innovation

Maestro PMS: It’s Time to Modernize Your Tech Stack

  • Automatic
  • 30 September 2025
View Post
  • Innovation

ChatGPT made agentic checkout a reality! I must admit I thought it will take more time and investors were even more pessimistic. But we are already there. You can now buy products within ChatGPT… | Kevin Gauthier

  • Automatic
  • 30 September 2025
Sponsored Posts
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ

    View Post
  • The Practical Guide to Hotel Automation

    View Post
  • 2025 SOCIETIES Quaterly 3

    View Post
Latest Posts
  • 6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
    • 30 September 2025
  • I built an SEO + AEO monitoring tool that tracks traffic from Google, Bing, Perplexity, Gemini, Claude, Copilot, and Meta AI across ALL your websites in a single dashboard. The link is below, but… | Eduard Mur
    • 30 September 2025
  • First Principles of Marketing: Why Marketing Exists — Soler & Associates | Marketing Hotel Technology
    • 30 September 2025
  • Half of Americans Plan to Travel This Holiday Season, With Hotels Remaining the Top Choice for Lodging
    • 30 September 2025
  • Marriott Bonvoy Launches New Outdoor Platform and Collection Brand
    • 30 September 2025
Sponsors
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ
  • The Practical Guide to Hotel Automation
  • 2025 SOCIETIES Quaterly 3
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.