In today’s competitive hospitality industry, efficiency and guest experience are critical to success. Premier Inn is the UK’s largest hotel brand, offering affordable and comfortable accommodations across over 850 locations. Known for its commitment to quality and customer satisfaction, Premier Inn caters to both leisure and business travelers.
Two years ago, Premier Inn began a strategic partnership with Shiji to enhance its distribution capabilities. Premier Inn completed its first connection via Shiji Distribution Solutions in June 2022. Over the past two years, Premier Inn has connected to 18 channels, becoming one of the most active suppliers in the international Shiji Distribution Solutions portfolio. Additionally, Premier Inn was the first pilot supplier to utilize Shiji’s newest product, Content Hub, which currently serves as the source of truth for both visual and descriptive content for over 900 properties.
