BWH Hotels announces the forthcoming opening of its second hotel under the Aiden by Best Western brand in Germany, in Velbert, near Düsseldorf. Scheduled to open in July 2025, the new hotel aims to attract a younger audience with its modern design and lifestyle concept.
A modern hotel for a dynamic public
The Aiden by Best Western Velbert will offer 110 rooms, eight meeting rooms, including two with roof terraces, ideal for professional or private events. This concept completes the region’s offering with a resolutely lifestyle-oriented approach.
We chose to implement this project with the Aiden brand because it fits perfectly with our vision of a dynamic hotel with a youthful design and a pleasant atmosphere’. – Peter Gebhardt, hotel manager
The hotel’s unique style and flexible approach are aimed at meeting the expectations of generations Y and Z, who are often looking for places that are both comfortable and atypical.
Development of the Aiden by Best Western brand
The hotel marks the brand’s second location in Germany, following the success of its first property.
‘We are delighted to bring our lifestyle concept to Velbert, and are confident that this project will be a great success with both business and private travellers.’ – Marcus Smola, Director BWH Hotels Central Europe
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The opening of this hotel in 2025, with its modern styling and bespoke facilities, is testament to the evolution of the Aiden by Best Western brand and the importance of the German market to BWH Hotels. The success of this new address in Velbert could lay the foundations for other projects under this brand throughout Europe.
