A not-to-be-missed event for tourism professionals, the ITB Berlin confirmed this status with no fewer than 100,000 participants attending from 4 to 6 March. 87% of the visitors were from abroad, who filled the hotels in the German capital, as the occupancy rate shows. Here’s a look back at the 59th edition of this event and its impact on the Berlin hospitality market.
The number of participants at ITB Berlin 2025 is more or less the same as last year, but hotel performance is different. All indicators are up, with the exception of the average daily rate, which is down. A positive overall picture for Berlin’s hotel industry ITB Berlin 2025 par Hospitality ON…
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