IHG Hotels & Resorts has made significant strides in Europe with the introduction of nine hotel brands across 13 countries since the start of 2024. This expansion has strengthened the company’s portfolio, which now includes over 1,100 open and pipeline hotels.
IHG’s European expansion includes new entries in luxury, premium, and essential segments, marking a key milestone in the company’s growth strategy. The diverse portfolio now spans renowned brands such as Six Senses, Kimpton, and InterContinental, with a notable increase in conversions, particularly from the voco and Garner Hotels brands.
Growth in luxury & lifestyle segment
The luxury and lifestyle segment is a key focus of IHG’s expansion strategy in Europe. Six Senses, Regent, InterContinental, Kimpton, Vignette Collection, and Hotel Indigo are rapidly growing, with over 100 properties open and 70 more in the pipeline.
The debut of Vignette Collection in the UK and Hungary, as well as the continued growth of Kimpton with new properties in Budapest and Crete, showcases IHG’s commitment to luxury offerings across the region.
The InterContinental brand, which reached 225 hotels globally in 2024, further strengthened its presence in Europe with the addition of the InterContinental Belgrade, marking its entry into Serbia.
Premium segment development
The premium segment is also experiencing rapid expansion, with brands like voco and Crowne Plaza gaining traction. voco’s debut in Sweden and the upcoming opening in Turkey are indicative of the brand’s strong momentum.
Meanwhile, Crowne Plaza opened its first property in Montenegro in 2024 and continues to expand across Europe.
In 2025, IHG will integrate the Ruby Hotels brand into its portfolio, marking its first expansion with new properties in Copenhagen and additional signings across the continent.
Essentials brands lead the way
IHG’s Essentials brands, including Holiday Inn Express, Holiday Inn, and the newly launched Garner Hotels, represent nearly 70% of the company’s European footprint.
Garner Hotels, a midscale conversion brand, made a successful debut in Germany, the UK, Austria, and The Netherlands, with a strong development pipeline.
Suites segment shows strong demand
The demand for extended stays continues to rise, reflected in IHG’s growing portfolio of suites brands. Candlewood Suites is set to make its European debut in 2025 with 14 hotels in Germany, while Staybridge Suites has already expanded to Spain with a new property in Malaga.
Future prospects
With 878 hotels currently open across Europe and 260 more in development, IHG’s European footprint continues to grow. Key markets such as the UK, Germany, France, and Spain remain central to IHG’s strategy, with a focus on both urban and leisure destinations.
The company’s focus on brand development, conversions, and partnerships ensures a promising future for its European business.
