Carrier becomes first in sub-Saharan Africa to distribute through platform
Kenya Airways has started deploying its NDC-sourced content to travel seller customers in Kenya, South Africa and the United Kingdom, via the Amadeus Travel Platform.
The move sees Kenya Airways become the first Sub-Saharan airline to distribute NDC content through the Amadeus Travel Platform.
This means that Amadeus-connected travel sellers will be among the first to gain access to NDC content from one of the most forward-looking carriers in the region.
This follows Kenya Airways’ decision to adopt Altéa NDC to effectively and consistently distribute and service new content and fares through an NDC connectivity across channels, enhancing its retailing capabilities.
The strong synergies between Altéa NDC and the Amadeus Travel Platform will enable faster and smoother implementation of the airline’s NDC offers, reducing time to market and bring enhanced productivity to travel sellers.
When fully implemented, global travel sellers will have access to the entire Kenya Airways NDC content offering, allowing agents to build new travel offers.
“This is a significant milestone for Kenya Airways as we continue to innovate and enhance our travel retailing capabilities,” said Julius Thairu, Chief Commercial and Customer Officer, Kenya Airways.
“Amadeus has been at the forefront of driving NDC adoption across the global travel ecosystem and was therefore the natural choice for this step on our distribution journey. We are very happy to be able to offer our full range of NDC content through Amadeus’ leading technology and to its travel sellers’ network.”
Christophe Roux, SVP Airlines, Middle East, Turkey and Africa, Amadeus, added: “Kenya Airways was among the first airlines in Africa to understand the value that NDC technology could offer for its customers, and it’s a pleasure to help that retailing ambition come to life.”
