10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Top Hotel Marketing KPI Recommendations from Hospitality Leaders

  • Suzanne
  • 11 April 2025
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by Revfine. Click here to read the original article

image

“In addition to ROAS, the most important KPI is the website conversion rates!

Hoteliers are spending their limited marketing dollars on SEO, paid search, metasearch, online media, PR, and social media in order to bring users to the hotel website, and allowing 98%-99.5% of them not to book. A complete waste of precious resources!

The average hotel website conversion rate (bookings divided by unique monthly visitors) is typically below 2%. Out of 100 people who visit your hotel website, two or less will book, and 98 or more will abandon your website and make a booking elsewhere – either with your competitors or with the OTAs.

The situation is even worse with independent hotels, where conversion rates are even lower and range between 0.5% -1.5%. Most hoteliers do not even know what the conversion rates are on their property websites.

What are the reasons for these exceptionally low conversion rates?
Mobile-last property websites, poor user experience (UX), sub-standard CMS and CRS technologies, poor visual and textual content, lack of merchandising strategy and technology, lack of reward or guest appreciation program in place, market and rate disparity, lack of enticing offers or compelling reasons to even enter the booking engine process (less than 1/3 of website visitors do so), etc., are only some of the reasons for these poor results.

Rethinking Cash: How Smart Payment Strategies Can Elevate Hospitality Businesses
Trending
Rethinking Cash: How Smart Payment Strategies Can Elevate Hospitality Businesses

Now imagine the monetary benefit from improving the conversion rate from a property with an ADR of $200, a website with 25,000 unique monthly visitors, and 1.5% conversion rate. If the conversion rate increases by 25%, this will result in additional website revenue of $450,000 per year. A 33% increase will bring an additional $600,000 per year. Just imagine what any hotelier could do with these additional direct revenues? Hire much-needed staff members, implement new much-needed technologies like cloud PMS, mobile check-in, guest issue resolution and messaging, etc.”

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Related Topics
  • Revfine
You should like too
View Post
  • Categorizing...

Melia to debut branded residences in Miami

  • Eloise Hanson
  • 24 October 2025
View Post
  • Categorizing...

Here we are: Best Innovative Environmental Protection Initiative

  • m.welsch
  • 24 October 2025
View Post
  • Categorizing...

Is the hotel industry still performing well despite an unstable global environment?

  • m.welsch
  • 24 October 2025
View Post
  • Categorizing...

TV’s Anna Campbell-Jones appearing at Cherry Picked Pop Up in Glasgow

  • Sophie Weir
  • 24 October 2025
View Post
  • Categorizing...

How Attentive Listening & Autonomy Are the Secrets to Our Five-Star Service – Gregory Day

  • Josiah Mackenzie
  • 24 October 2025
View Post
  • Categorizing...

How Attentive Listening & Autonomy Are the Secrets to Our Five-Star Service – Gregory Day

  • Josiah Mackenzie
  • 24 October 2025
View Post
  • Categorizing...

Dezeen Awards China 2025 winners revealed at party in Shanghai

  • Kaia Wang
  • 24 October 2025
View Post
  • Categorizing...

60% of U.S. property managers predict revenue growth amid ongoing challenges

  • By Abby Crotty
  • 24 October 2025
Sponsored Posts
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine

    View Post
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ

    View Post
  • The Practical Guide to Hotel Automation

    View Post
Latest Posts
  • IHG bringing Kimpton brand to Salzburg, Austria
    • 25 October 2025
  • New on the Menu: A savory Japanese custard and a sweet Catalan one
    • 24 October 2025
  • Five on Friday: October 24th, 2025
    • 24 October 2025
  • Rosewood launches new campaign to prioritise bespoke experiences
    • 24 October 2025
  • #luxury #hospitality #lvmh #experientialretail | Carrie Zhao
    • 24 October 2025
Sponsors
  • What does exceptional hospitality look like today? Download SOCIETIES Magazine
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ
  • The Practical Guide to Hotel Automation
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.