Position paper
Sustainability
Ahead of the next formal trilogue negotiations on the proposal for a Directive on Green Claims taking place on 24 April 2025, the travel and tourism industry would like to highlight its priorities on the file.
We support the Commission’s intention to strengthen consumer protection against greenwashing and false environmental claims. However, businesses and destinations should not feel demotivated to perform in a greener way, due to administrative or costly procedures. A balanced system must be found, one that allows companies and DMOs to easily apply the rules and provide consumers with informed choices.
To reach this objective, our priorities are the following:
1 – Simplification of substantiation and verification procedures
2 – Micro-enterprises must be exempted from the scope of the Directive
3 – Small and medium-sized enterprises (SMEs) and destinations should receive support for implementation
4 – Penalties must be proportionate
5 – New public and private schemes should be allowed
