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#hospitalitytech #leadership #cloudpms #paymentsintegration… | Sven Maas

  • Sven Maas
  • 16 April 2025
  • 2 minute read
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This article was written by a Hotel Marketing Flipboard. Click here to read the original article

image

🔍 Hospitality IT Is at a Crossroads — And It’s Not Just About the Tech

Across markets and regions, I’m seeing a recurring pattern:
– Fragmented tech stacks
– Legacy PMS platforms that limit scalability
– Disconnected commercial and product strategies

In short, hospitality IT is under pressure — and the pressure is mounting.
As someone who’s spent the past 25+ years navigating the space where hospitality, technology, and payments converge, I’ve been privileged to lead large-scale transformations in this exact context. My perspective? The solution isn’t a new platform or product.

The real challenge is not the tech. It’s aligning people, process, and product at scale.

🔄 Transformation Begins with Restructuring — Not Just Rebuilding
Technology alone won’t save a disconnected business. True transformation requires reshaping:

– How we organize our teams
– How we commercialize innovation
– How we integrate products and services after acquisitions

In my recent work, I’ve helped:
– Transform two legacy on-premise PMS platforms into a unified, scalable cloud ecosystem
– Integrate embedded payments into hospitality tech stacks, simplifying guest journeys
– Replace outdated licensing models with recurring, subscription-based revenues
– Guide commercial and operational restructuring across teams in Europe and Africa
– Build purpose-driven, cross-functional leadership teams that scale globally

Friday five: the week’s biggest hospitality stories
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Friday five: the week’s biggest hospitality stories

These are not easy lifts. They require buy-in, patience, cultural alignment, and relentless focus on outcomes.

🤖 Enter AI & Data Science: From Buzzword to Backbone
In 2025, AI and data science are no longer future concepts. They are the competitive edge — if implemented with purpose.

We’re now unlocking serious potential in:
– Predictive demand forecasting
– Automated anomaly detection in payments & operations
– Guest journey personalization through AI-driven insights
– Strategic decision-making powered by real-time data streams

But here’s the catch: AI isn’t plug-and-play.
Just like with PMS, Payments, and integration work — success depends on structure, leadership, and clear data strategies. And once again, it’s the same root principle:
The technology is only as powerful as the teams, processes, and leadership that surround it.

💬 Opening the Conversation
These aren’t just technical conversations anymore — they’re strategic ones. Whether you’re a recruiter searching for leadership that drives transformation, or part of a senior team rethinking your tech roadmap, I’d love to hear from you.

What are the biggest challenges you’re seeing in Hospitality IT right now?
And how are you aligning people, tech, and outcomes?

Let’s exchange ideas.

#HospitalityTech #Leadership #CloudPMS #PaymentsIntegration #DigitalTransformation
#ExecutiveLeadership #AIforHospitality #DataScience #CommercialRestructuring #ScalingTech
#FinTech #Recruiters #HospitalityInnovation #ChangeLeadership

Please click here to access the full original article.

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