The transformative power of Artificial Intelligence (AI) will be under the spotlight at this year’s Arabian Travel Market (ATM) at the Dubai World Trade Centre.
Scheduled to run from 28 April to 1 May 2025, the international travel event will gather experts and thought leaders in AI from around the world to explore how AI is changing the landscape of leisure and business travel, streamlining operations and improving the customer journey.
According to recent research by Statista, AI and machine learning have accounted for approximately two-thirds of global technology investment deals by travel and mobility companies since 2020.
Across the travel industry, AI is being embraced at every level, from customers using AI-powered tools to plan their journeys to tourism providers leveraging AI to improve resource management and deliver more personalised guest services.
Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “At ATM 2025, we are thrilled to announce an exciting lineup of visionary speakers. Attendees can expect engaging discussions that delve into the latest technological advancements, ethical considerations, and real-world applications.
“In addition, we will showcase groundbreaking developments across the exhibition, from sophisticated booking solutions to data analysis tools that empower organisations to make informed decisions.
“This is an unparalleled opportunity for travel industry professionals to be at the forefront of AI and gain actionable insights that can drive business success.”
On the opening day of ATM, Cassie Kozyrkov, CEO of Kozyr will lead a session on “AI adoption: From Buzzwords to Business Strategy”.
She will outline how companies in the travel industry can identify genuine opportunities to improve their businesses.
Kozyrkov is expected to delve into why organisations struggle, uncover the biggest threats in the field and discuss what AI means for the future.
Best known for founding the field of ‘Decision Intelligence’ and serving as Google’s first Chief Decision Scientist, where she spearheaded the tech giant’s AI-first transformation, Kozyrkov is a sought-after AI advisor and speaker who has transformed how organisations such as Gucci, NASA, Spotify, Meta and GSK approach AI strategy. She has presented on some of the world’s most prestigious stages, including the United Nations (UN), and the World Economic Forum and is set to inspire and empower audiences at ATM on how to navigate the future with confidence and innovation.
Speaking ahead of the event, Kozyrkov said: “I am delighted to be attending Arabian Travel Market 2025. There is a lot of hype around AI, but it can sometimes be difficult to separate the fact from the fiction.
“My session will help attendees see the opportunities to apply AI to their business, while also improving their lives and the lives of those around them.
“AI has so much potential to unlock a better world. I hope I will be able to inspire attendees and show practical ways to harness the power and the beauty of data for automation.”
Elsewhere at ATM, Futurist and travel expert John Duffield will share insights on how AI and smart systems are reshaping the industry by enabling hyper-personalised experiences, seamless connectivity and innovations.
During his presentation, Duffield will also discuss how travel providers can act now to prepare for these technologies, while addressing challenges such as data privacy and resistance to change.
