Why Creativity Wins—Even in a Recession: The Generator Hostels Story – Josh Wyatt

In this episode, Josh Wyatt (IG @therealjoshwyatt), CEO of Avant Gardner and former Co-Founder and Managing Partner of Generator Hostels, takes us inside the powerful intersection of creativity and capital in hospitality. Josh shares the compelling story of how he transformed Generator Hostels into one of the world’s most innovative and successful hospitality brands—even during challenging economic times.

You’ll learn:

• Why creativity is crucial for standing out in hospitality.
• How to effectively balance bold, creative vision with strong financial performance.
• What it takes to create unique, immersive experiences that attract both guests and investors.

Whether you have the tailwinds of a great economy behind you or find yourself navigating uncertainty, this conversation provides actionable insights into using creativity as your greatest competitive advantage.

A few more resources:

If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands