Since joining Paytronix in 2019 as a Senior Strategist, Lynch has steadily climbed the ranks, becoming Director of Strategy & Analytics and ultimately landing in her current senior director role in 2023.
“My 20-plus years in brand marketing have been a boon to my 100+ clients,” she says. “Restaurant technology enables me to explore my curiosity, creativity, and innovation.”
Colleagues describe Lynch as a dynamic leader who thrives in fast-paced, complex environments. “As a business leader and working mom, she knows it takes a village to make things happen. Kristin builds the right team and provides the right guidance to deliver plans that drive impactful business results,” they say.
Today, Lynch is focused on helping brands forge stronger connections with their guests.
“I’m a marketer at heart and always looking to improve brand decision-making. Technology—especially AI—lets us do that in smarter, more personalized ways,” she says.
She’s particularly interested in the balance between human interaction and automation, and how tools like advanced segmentation, predictive analytics, and personalized, one-to-one campaigns can elevate the guest experience.
On Leveraging AI and Gamification
“As tech becomes more embedded in the restaurant space, brands must ensure it brings them closer to guests—not creates distance,” Lynch explains. “Too much automation can chip away at the essence of hospitality.”
Her philosophy? Use technology to enhance hospitality, not replace it.
“If a guest wants to sit down and talk to a server, they should absolutely have that opportunity. But tech—like gamification—can also make interactions more fun and engaging.”
