A practical guide to enhance visibility, build trust, and convert search Traffic into bookings using Google’s most visible real estate
Apr 21, 2025
Hotels should leverage Google’s Knowledge Panel as a powerful digital storefront. Appearing prominently on the right side of Google search results, the panel provides essential information about the hotel – such as photos, reviews, amenities, and booking options – at a glance. Optimizing it enhances visibility, builds trust, and can directly drive bookings.
Key takeaways
- Claim and verify your hotel’s profile through Google Business Profile for full control.
- Add high-quality photos to showcase rooms, amenities, and ambiance.
- Respond to reviews to build trust and improve guest engagement.
- Ensure accurate business info (name, location, website, phone, amenities).
- Monitor and answer Q&A to prevent misinformation and help future guests.
- Consider Google Hotel Ads to show live rates and drive direct bookings.
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