As every year, Booking.com reveals the destinations most favored by French travelers during the Easter weekend. This year, the calendar worked out in such a way that the long weekend coincided with the spring break across all school zones. This was bound to boost the hotel performance of the destinations in question.
So, which destinations were most searched for by the French this year? The 2025 ranking is largely similar to that of 2024, with a few small changes. Montpellier disappears from the top 10, while Biarritz makes a remarkable entry, landing in 7th place.
While Paris retains its first place, Marseille drops a rank, leaving second place to Nice. Like the capital, Lyon remains stable and keeps its 4th position, but this time it is followed by Annecy, replacing Bordeaux.
An outperforming top three
Week-end de Pâques 2025 par Hospitality ON
If these cities led the search trends, what about their hotel performance? According to data from MKG Destination, Nice boasts a slightly higher occupancy rate than Paris (82.2% vs 82%), demonstrating its dynamism during this extended weekend. Marseille is somewhat behind with a total occupancy rate of 76.2%.
However, all these cities saw improvements in this indicator compared to last year, with increases of +3.1 points for Nice, +5.6 points for Marseille, and +7 points for Paris. The significant growth in Paris can be partly explained by the avoidance effect last year due to preparations for the Olympic and Paralympic Games.
But on the pricing front, it’s Nice that shows the highest average price increase (+21.3%), followed by Marseille (+12.8%), while Paris increases by “only” +5%. With very high demand and a more limited hotel inventory than the City of Light, it’s not surprising to see the average prices in Nice skyrocket like this.
As a result, both…
