It redefines pricing for travel businesses
Indian based travel solutions firm Technoheaven has launched its new module, the Smart Markup, at this year’s Arabian Travel Market (ATM) event in Dubai.
Using advancements in AI technology, Technoheaven’s Smart Markup Module analyses booking history, search behaviour, nationality trends and seasonal dynamics to automatically calculate the optimal markup on inventory using predictive pricing.
It’s built on over 50 million daily searches so that prices can stay agile, adaptive and in tune with changes in demand.
Travel businesses can control all margins and markups by creating their own rules for adding an extra layer of profit based on the very latest global data .
Vinod Kelwani, CEO of Technoheaven, said: “Our Smart Markup module is built on AI technology and predictive pricing to create the most efficient and competitive pricing markup on any inventory, whether its accommodation, flights or tours.
“Travel companies have complete control and set their own parameters based on critical data such as bookings, search and seasonal trends which are then calculated and applied automatically for maximum profitability.”
He added: “This innovation ensures pricing stays agile, adaptive, and perfectly in tune with demand curves – a much-needed leap in dynamic pricing strategy for today’s travel providers.”
Technoheaven will also be showcasing its new inventory system at ATM that enables travel businesses to become a Bedbank.
The firm said: “Becoming a Bedbank with Technoheaven gives you the flexibility to manage, distribute, and monetise your inventory through one powerful platform.”
