Fusion, a wellness-inspired luxury hotel brand with properties in Vietnam and Thailand, has taken over the management of Dong Duong Hotel, a distinguished property in the heart of Hue, a top heritage destination in Vietnam. The hotel is set to open in the third quarter of 2025, marking a significant addition to Fusion’s regional portfolio.
Dong Duong Hotel marks Fusion’s second property in Hue, following the success of Alba Wellness Valley by Fusion, further solidifying the brand’s growing presence in this city.
Situated on Hung Vuong Street in Hue City, the hotel boasts a prime location on the southern bank of the Huong River, offering sweeping views of the iconic Truong Tien Bridge and UNESCO-recognized heritage sites. The hotel consists of two towers with a total of 161 rooms. Designed in the Indochine style, the hotel exudes the charm of the Old Capital with stylish interiors featuring natural wood furniture, evoking nostalgic traditional values.
Under Fusion’s management, Dong Duong Hotel is being redefined to preserve its historical style while blending new elements that alight with Fusion’s unique design, creating an inspirational lifestyle. Upon completion, the hotel will bring full-service amenities, including multiple dining options, spa treatment rooms, wellness facilities and MICE facilities for up to 250 guests.
At the signing ceremony in late January, Mrs. Duong Thi Kim Boi, Director of Dong Duong Hue Limited Liability Company, which owns the property, said: “Dong Duong Hue Hotel is our pride and is a symbol that embodies the rich cultural heritage and beauty of the ancient capital of Hue. Through this partnership, we aim not only to strengthen the hotel’s reputation but also to achieve long-term business cooperation and sustainable development. We believe that under the management of Fusion and its strategic business development, the hotel will create new values, not only for our hotel but also for the growth of the tourism and hospitality industry in Hue.”
As Hue progresses toward becoming a centrally governed city by 2025, its tourism industry is witnessing significant growth. In 2024, the city welcomed nearly 3.9 million visitors. Hue is set to host the 2025 National Tourism Year, with the Hue Festival featuring over 170 events at both national and provincial levels. Through diverse programming, Hue aims to attract 5 million visitors in 2025, with international tourists comprising 38-40% of the total. These efforts are part of Hue’s strategy to become a cultural, tourism, and wellness hub in Southeast Asia by 2030.
“With a long-term tourism master plan in place and its reputation as a favorite destination in central Vietnam for unique experiences, we are excited to enter this exclusive market with such an exceptional property. We look forward to combining the rich legacy of this iconic property with Fusion’s service excellence to create a one-of-a-kind experience,” said David Roberts, COO of Fusion.
Christopher Hur, Group CEO of Lodgis Hospitality Holdings, the owning company of Fusion, added: “Dong Duong Hotel is set to elevate Hue’s hospitality scene, offering a seamless blend of relaxation, culture, cuisine, and wellness for both local and international travelers, backed by Fusion’s renowned management expertise. Additionally, Fusion is expanding with two new properties in Vietnam, including locations in Hanoi and Ha Long, and one in Thailand, all set to open in 2025. We are on track to reach 50 properties by 2028 and remain committed to providing wellness-focused, culturally immersive experiences across Asia.”
Dong Duong Hotel is scheduled for a grand opening in the third quarter of 2025.
