A Fitter, Greener and Sustainable Future
Contributing to a sustainable food future is of the utmost importance to Yeastup and its founders. Industrial livestock farming now accounts for an astronomical 14.5% of human greenhouse gas emissions, and Yeastup is dedicated to narrowing the protein gap by furthering meat-alternative solutions with their products, which require neither arable land nor irrigation.
However, despite carving out a foothold in the meat-alternative and vegan sectors of the food and beverage industry, it is the sports nutrition category that Yeastup knows holds the biggest potential commercially.
“We are going first off to the segments that have the highest value – and that’s clearly the sports industry – because there, the impact on muscle and cell growth is so important,” Briner said in a 2024 interview. “They want to have a high-quality alternative protein, and they are paying for it. And there we are at the price level of whey protein.”
At present, in an exploratory phase, the production output from their new factory is primarily used for product development and sampling. Yeastup is actively seeking innovative companies in the alternative protein sector to co-develop next-generation meat substitutes.
