Almawave, an Italian company, and part of the Almaviva Group, that specialises in data and AI, has announced its subsidiary, The Data Appeal Company, has integrated Generative AI into its proprietary platform D/AI Destinations.
The platform is the first solution to use advanced language models (LLMs), capable of processing millions of textual data points and delivering in-depth and personalised analyses, along with strategic recommendations based on the specificities of each location or tourist attraction.
This implementation marks a significant step forward in strategic destination management, as it is capable of radically transforming both short-term management and medium-/long-term improvement.
Unlike traditional approaches based on industry averages or abstract best practices, The Data Appeal Company’s platform delivers insights that derive exclusively from visitors’ actual experiences. This provides cities, regions or individual points of interest with an accurate and continuously updated overview of their positioning, strengths and areas for improvement.
The fully automated analysis process is designed to cross-fit all sectors within the tourism ecosystem, from catering to hospitality and from transportation to retail. Each point of interest is analysed individually, while data are aggregated to return an organic, sector-wide overview.
This is supported by precise metrics on sentiment, relevance, and distribution of the topics covered. The platform also allows users to interact directly with the AI by asking specific questions and receiving consistent, contextualised answers based exclusively on the data gathered. AI is thus integrated into Destination Management Organization (DMO) decision-making processes, offering concrete support to the development of regional strategies.
Specifically, Destination Managers now have access to automated insights and recommendations tailored to their specific circumstances and can monitor visitor sentiment, topic relevance and the frequency of certain issues in real time.
They can ask specific questions and receive AI-generated responses based exclusively on the feedback collected, and, finally, can define and analyze personalised topics in line with their own strategic priorities.
The relative economic and strategic implications are significant. For the first time, the entities responsible for regional promotion and governance are equipped with a dynamic and intelligent tool that facilitates the precise identification of visitors’ perceived priorities and guides strategic decisions based on concrete evidence.
The result is more effective resource allocation, clearer understanding of emerging trends, and improved responsiveness to market expectations.
Valeria Sandei, chief executive officer of Almawave Group, said: “The evolution of the D/AI Destinations platform confirms our Group’s commitment to offering cutting-edge technology solutions that can generate real value.
Integrating generative AI into strategic decision-making and analysis processes constitutes a step change for the tourism industry: this is no longer simply about data, but concrete, timely insights that help destinations understand the present and anticipate the future.
“This solution was born for tourism but offers an approach that is potentially applicable in numerous other areas where listening and understanding user needs is central,” he said.
“This is a concrete demonstration of how AI that is well designed and conscientiously used can be an ally to humans, supporting us in making more conscious, informed and value-driven decisions.”
Mirko Lalli, CEO and founder of The Data Appeal Company, added: “With this new functionality, we are doing more than simply raising the bar: we are redefining the very meaning of intelligent destination management.
“For the first time, DMOs can receive strategic recommendations generated in real time and based exclusively on their own data. Insights become actions, and actions generate measurable improvements.
“This is a concrete example of how Artificial Intelligence can be applied in useful, accessible and transparent ways, turning complexity into clarity and making decisions timelier and more informed.”
