Craftsmanship Meets Innovation
Belgium’s reputation in the food industry is a result of decades of investment in technology, safety, and sustainable practices. The sector is known for its cutting-edge processing techniques, ensuring product consistency, flavour, and food safety that meet the highest international standards.
This commitment to excellence is further reinforced by Belgium’s focus on traceability and environmental responsibility. Belgian producers prioritise sustainability and efficiency, from reducing food waste to adopting energy-efficient technologies throughout the supply chain. Furthermore, most Belgian potato products are certified halal, and producers are flexible in adapting their processes to meet halal requirements where necessary.
A Growing Footprint in Asia
As the global appetite for high-quality, processed potato products grows, so too does Belgium’s reach. Nearly half (49%) of Belgian processed potato exports now go beyond Europe, with Asia emerging as a fast-growing market. Within East and Southeast Asia, Belgium is already exporting to nearly all key markets.
Japan leads the region with over 41,000 tonnes imported in 2024, followed by South Korea (22,000 tonnes), Malaysia (17,000 tonnes), and the Philippines, Indonesia, Vietnam, and Taiwan. Singapore, with its sophisticated food service sector, holds the 8th position in regional imports from Belgium.
In total, 3.8% of Belgium’s global exports of processed potatoes are now destined for East and Southeast Asia—a number that continues to grow year on year.
