Mews, the industry-leading hospitality cloud, has announced the launch of the Hospitality Industry Advisory Board to continue its pioneering work within hospitality technology.
The creation of the board reflects Mews’ status as a pioneer of hospitality technology and highlights its commitment to transform experiences for both staff and guests. The diverse group will meet to discuss emerging trends, identify key challenges and work collectively to ensure hospitality evolves to meet changing needs and conditions.
“Since Mews was founded in 2012, we’ve been at the forefront of hospitality innovation. This success doesn’t happen in isolation, and we’ve always sought the input and expertise of hoteliers. Our advisory board continues this important mission,” said Matt Welle, CEO of Mews, and Co-Chair of the board. “Technology has a vital role in making the world more hospitable, but meaningful change only happens if it’s driven by people who understand our industry. I’m really proud that so many inspirational leaders are devoting their time to drive our product strategy forward and reimagine what’s possible.”
The board is made up of forward-thinking hoteliers with decades of on-the-ground hospitality experience, as well as leaders in hotel technology and management groups. Members include Charlie MacGregor, CEO & Founder of The Social Hub, Bashar Wali, Founder & CEO of Practice Hospitality, Halima Aziz, Head of Hotels at Criterion Capital, and Dina Belon, President of Staypineapple.
“I’ve worked with Mews for years and have seen first-hand their commitment to driving our industry forward with bold moves, just how we at The Social Hub like to run our business,” said Charlie MacGregor, CEO & Founder at The Social Hub. “It’s exciting to be a part of this board and to swap ideas with fellow forward thinkers to help disrupt the way we approach hospitality. Our industry is all about people, and I truly believe that we can create systemic change and positive social impact through new models that enhance the guest experience, our employees’ lives, and the communities we serve.”
The Hospitality Industry Advisory Board is also an opportunity for Mews to receive first-hand learnings and advice about evolving staff and guest needs. These conversations will help inform the company’s decision-making and strategy to ensure that they continue to lead from the front with product development.
Bashar Wali, CEO & Founder of Practice Hospitality, echoed this sentiment, emphasizing the importance of innovation in hospitality. “The future of hospitality isn’t spreadsheets and software – it’s soul. It’s about moments, not modules. This board isn’t just advisory – it’s insurgent. We’re here to stir the pot, not sip the Kool-Aid. Mews gets it. They’ve never followed the playbook, and now, we get to help them write the next chapter. I’m not here to nod along – I’m here to challenge, to build, to innovate.”
About Mews
Mews is the leading platform for the new era of hospitality. Powering over 12,500 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include BWH Hotels, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024, 2025) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024, 2025) by Hotel Tech Report. Mews has raised $410 million from investors including Growth Equity at Goldman Sachs Alternatives, Kinnevik and Tiger Global to transform hospitality.
Katie Halfhead
Senior Communications Manager
