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Cross Hotels & Resorts signs dual-branded lifestyle hotels in Batam

  • Lacie Carr
  • 16 May 2025
  • 2 minute read
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This article was written by Boutique Hotel News. Click here to read the original article

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Indonesia: Management company Cross Hotels & Resorts has signed a dual-branded lifestyle hotel deal in the mixed-use development The Mix in Batam.

Developed by PT MIG Putra Indonesia, a joint venture between PURI Group Indonesia and Rime Properties Group Malaysia, the project marks Cross Hotels & Resorts’ second in Batam.

The two hotels will be located within The Mix – an integrated development in Pasir Putih, Batam Centre.

Cross Batam The Mix will offer suites starting from 115 square metres along with fully-equipped kitchenettes, catering to long-term guests.

The design-led Cross Vibe Batam The Mix will be located in the 23-storey View Tower.

Both hotels are scheduled to open in phases from 2027, with full operations expected by 2028.

CEO of Cross Hotels & Resorts, Harry Thaliwal, said: “With Cross bringing our signature ‘Luxury by Design’ approach and Cross Vibe infusing youthful energy through ‘Stay, Chill, Enjoy’, we are confident that these hotels will redefine the guest experience and accelerate Batam’s evolution as a regional lifestyle and business destination. This deal reflects our belief in the immense potential of Batam and our continued mission to deliver owner value through meaningful partnerships.”

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Wagiman, president director of PT MIG Putra Indonesia, said: “This collaboration marks a significant milestone, not just for our businesses, but for the guests, travellers, and communities we both serve. Together, we are combining our shared commitment to excellence, service, and innovation to create truly elevated experiences.”

Highlights:

• Cross Hotels & Resorts has signed a dual-branded hotel deal in Batam at the upcoming mixed-use development, The Mix.

• The project is backed by PT MIG Putra Indonesia, a joint venture between Indonesia’s PURI Group and Malaysia’s Rime Properties.

• Cross Batam The Mix will feature long-stay suites with kitchenettes; Cross Vibe Batam The Mix will offer lifestyle-focused design.

• The hotels are set to launch in phases starting in 2027, with full operations expected by 2028.

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