Commissioning artist Frances Costelloe to produce a large-scale landscape for the Kent Wildflower Seeds floral display, Fielden Whisky aims to shine a light on the importance of cultivating our fields and gardens in partnership with nature.
Fielden Whisky is supporting Kent Wildflower Seeds at the 2025 RHS Chelsea Flower Show and commissioning artist Frances Costelloe to produce a large-scale landscape to frame their floral display.
Kent Wildflower Seeds’s 2025 RHS Chelsea Flower Show floral display aims to inspire gardeners to integrate the species they find growing wild in local fields and hedgerows into their planting schemes, rather than segregate them. Proving that there’s a place for British flora in every garden, their display marries wildflowers with cultivated perennials and draws on the concept of ‘borrowed scenery’ to show that by taking inspiration from the surrounding landscapes and views, you can create a sense of harmony between your garden and what lies beyond.
Immersing herself in the fields of wildflowers across Kent from which her family harvest seed, Charlotte Denne of Kent Wildflower Seeds began to look at how beautiful they were and question: “why shouldn’t we have them in the garden – why the segregation?” When people say, “they belong in the field and cultivated plants belong in the garden” she explains “it feels odd, prescriptive and separatist.”
Transporting visitors to a traditional cottage garden and framed by Fielden’s rye fields, the display at Chelsea Flower Show is designed to challenge the idea that wildflowers are weeds; here they are paired intentionally with plants which have been seen in the Great Pavilion many times before.
To ensure viewers are enveloped by the visuals of the display, Fielden Whisky has commissioned a large-scale landscape by artist Frances Costelloe, a recently trained garden designer who nods to natural forms in her work. Her artwork will act as a backdrop to the planting and take visitors on a journey through the garden and out into the surrounding fields, which are bursting with life thanks to Fielden’s commitment to simple, natural interventions that restore balance, resilience, and biodiversity.
A champion of regenerative farming principles, Fielden is supporting Kent Wildflower Seeds at the 2025 RHS Chelsea Flower Show to put a spotlight on the importance of wildflowers. Cultivating its fields in partnership with nature, Fielden is bringing England’s fields back to life with grains grown regeneratively, using traditional farming techniques which revitalise the land without chemical inputs. Rooted in a deep respect for nature’s rhythms, Fielden strives to highlight whisky’s origins as an agricultural product.
For the display, Denne sourced the traditional garden perennials from the nurseries of the Plant Fairs Roadshow; a collective of specialist growers of which Kent Wildflower Seeds is a member. Wildflowers such as clovers and chamomile will be seen thriving both in the floral border and as a companion crop for rye plants growing just outside the boundary of the garden. The wildflowers and cereal rye transition into the painted backdrop which is inspired by Fielden’s own fields.
Both Fielden and Kent Wildflower Seeds hope to show that wildflowers are not restricted to hedgerows, verges or woodland areas but have a place and a purpose in garden planting and modern farming.
“We’re honoured to showcase our joint mission at RHS Chelsea Flower Show this year and to be supporting the brilliant Kent Wildflower Seeds. Surrounding our fields are an abundance of wildflowers which are able to grow due to our low-intervention methods, these in turn bring biodiversity and provide for important pollinators. We’re championing regenerative farming and are determined to help bring England’s fields back to life, future-proofing not just Fielden, but hopefully supporting other businesses and future generations that rely on healthy, thriving agricultural land.” David Smith, CEO, Fielden
A fifth-generation family owned and run business, Kent Wildflower Seeds is aligned on this mission, and wants to utilise their Chelsea exhibit to show that there’s a place for British flora in every garden and field and there is no need to segregate wildflowers any longer.
“Fielden’s commitment to diversifying their fields with wildflowers struck a chord with my passion for inclusion of these beautiful and productive species in our gardens for the very same purpose; to enrich the surrounding ecosystem and benefit the overall health of the environment. I’m thrilled to have the opportunity to showcase these incredibly productive plants at the RHS Chelsea Flower Show and demonstrate how, by including native flora in our borders, we can create more resilient and biodiverse gardens.” Charlotte Denne, Kent Wildflower Seeds
The partnership at RHS Chelsea Flower Show also marks the launch of Fielden Whisky & Kent Wildflower Seeds exclusive Whisky & Wildflower gift set for Father’s Day, pairing Fielden’s signature Rye Whisky with a curated mix of Kent Wildflower Seeds designed to support soil health and regeneration.
£65 for 70cl, it can be purchased at RHS Chelsea Flower Show throughout the duration or via fielden.com.
The Kent Wildflower Seeds exhibit supported by Fielden can be located at 2025 RHS Chelsea Flower Show, site GPE073 from 20th May – 24th May.
