Stabilization of occupancy and average daily rate trends in low-cost and budget segments. Overall, European hoteliers saw their RevPAR increase by 2.5% to close in on €90 (€89.3). In terms of occupancy rate, the budget segment showed the strongest growth compared to April 2024 (+2 points). The economy segment remained virtually stable, with +0.3 points.
With average daily rates up 1% across all segments, hoteliers are fine-tuning their sales prices to adapt to the ever-increasing sensitivity of both corporate and leisure customers. A trend that could even be described as negative in some markets, given that inflation in April 2025 is 2.4% according to Eurostat.
A podium that reflects market dynamics that remain out of the ordinary
European hotel trends: April 2025 – RevPAR par Hospitality ON
The top three RevPAR performers are destinations that are less talked-about in Europe: +18.1% RevPAR in Austria, with the second highest occupancy rate (+4 points) and the highest average daily rate (+11.9%). During this month of school vacations, the destination attracted a large number of visitors, capitalizing on its winter sports offering and the attractiveness of centers like Vienna, which attracted German customers in particular.
Silver medal for Hungary, whose performance has been noteworthy since the beginning of the year. The destination continues to attract customers who can no longer afford to access markets with average daily rate above €100. An increase in occupancy of 2.9 points, combined with a 7.9% rise in average daily rates, enabled Hungarian hoteliers to post a 12.3% increase in RevPAR.
Last place on the podium went to the Czech Republic, which hosted the Ice Hockey World Championships between April 9 and 20. The 10 teams and their fans fueled occupancy, enabling occupancy rate to rise by 4.3 points (best increase of the panel) and pushing prices up…
