The B2B company rolls out inaugural ‘Engage’ events
Dida, a leading B2B travel distribution company, has rolled out its ‘Engage’ events initiative in the Chinese cities of Chengdu and Shenzhen.
These events are all about bringing together more than 50 prestigious hotel brands from six popular destinations favoured by Chinese travellers — Thailand, Malaysia, Singapore, Hong Kong, South Korea and Vietnam.
Participants included renowned global hotel groups such as Marriott International, Wyndham Hotels & Resorts and Las Vegas Sands Corporation, as well as leading Southeast Asian brands like S Hotels & Resorts, ONYX Hospitality Group, Anantara Group, Millennium Hotels & Resorts and Ormond Hotels.
The event addressed diverse market segments, including FIT, group tours, MICE and family travel.
The first ‘Engage’ gatherings attracted participation from more than 400 of Dida’s top travel agency customers from both Chengdu and Shenzhen in an environment of sharing, networking and innovation.
Aligned to the company’s philosophy of being ‘Driven by Tech, Powered by People’ the events also acted as a showcase to demonstrate the latest, most advanced AI capabilities that Dida has been building and integrating into its online booking platform.
Innovations that provide a more user-friendly yet powerful platform for agents to drive higher conversion, as well as generative AI marketing solutions to help hoteliers develop brand awareness and sales via the increasingly important Chinese social media platforms.
Going forward the Engage event format is designed to provide a template for future events to develop deep and efficient access by our hotel partners globally to position their brands effectively to some of the fastest growing source markets in the world.
The company plans to replicate this success across Asia and further afield soon.
