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Glastonbury 2025: The Pop-Up Hotel’s latest guest experiences  

  • Sophie Weir
  • 25 May 2025
  • 3 minute read
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This article was written by Luxury Hospitality Mag. Click here to read the original article

With many already counting down the days until Glastonbury Festival 2025, Glastonbury insiders’ go-to luxury glamping retreat, The Pop-Up Hotel is revealing new plans for this summer’s hotel opening for guests on Wednesday 25th June.

Set to deliver the perfect balance of relaxing rejuvenation to all the festival excitement this summer, The Pop-Up Hotel has an array of luxurious upgrades and carefully curated wellness experiences designed to pamper guests like never before.

What’s new for June 2025?

  • Papa Salt – Australia’s best-selling new gin, Papa Salt, is this year’s official gin partner of The Pop-Up Hotel. Hotel guests can enjoy Papa Salt gin and the latest creation — the Fever-Tree x Papa Salt Blood Orange Gin Spritz — at The Pop-Up Hotel’s bar as well as at the Papa Salt Pool Party scheduled for Festival Week.
  • Wild – B Corp-certified Wild, the official sustainable toiletries partner of The Pop-Up Hotel, will be providing in-room products and hand wash across all washrooms, as well as hosting a Pop-Up Pilates session exclusively for hotel guests. All products are made from naturally derived premium ingredients.
  • BrewDog – BrewDog will be keeping hotel guests refreshed all Festival long. The Pop-Up Hotel’s bar will be serving the official beer partner’s Punk IPA and Lost Lager.
  • Wonderland Cocktails – Made with the finest BrewDog Distilling Company spirits, Wonderland Cocktail’s premium range will be available to purchase all weekend from the Journey Juice point at the Main Bar, and from the Deli.
  • Beauty of Joseon – Cult-favourite Korean skincare brand Beauty of Joseon is bringing centuries of beauty wisdom to The Pop-Up Hotel as the Official Suncare Partner. Each guest will receive an in-room gift of their iconic SPF – a lightweight, skin-loving formula inspired by timeless Korean rituals.

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Papa Salt: Spritzing up summer Festival vibes 

Papa Salt, Australia’s best-selling new gin, founded by Margot Robbie, Tom Ackerley, Josey McNamara, Regan Riskas and Charlie Maas is the 2025 official gin partner of The Pop-Up Hotel.  During Festival Week, The Pop-Up Hotel will be showcasing the new Fever-Tree x Papa Salt Blood Orange Gin Spritz, a fresh and invigorating twist on the classic spritz with blood orange soda perfectly blended with Papa Salt’s distinctive Coastal gin, featuring zesty Australian botanicals, crafted for long summer days. Additionally, Papa Salt will be hosting a pool party at the Hotel exclusively for guests.

Wild: Do Your Festival, Sustainably 

Wild is on a mission to shake up personal care — and they’re bringing their planet-friendly goodness to The Pop-Up Hotel. Expect scent-sational refillable bodywash, deodorants, shampoo bars and lip balms waiting for you in your room, plus Wild’s refillable handwash in all hotel washrooms. They’ll also be popping up across the site with samples and hosting a feel-good Pop-Up Pilates workshop during Festival Week. Powered by plants, designed to ditch plastic waste, and ready to keep you feeling (and smelling) fresh all weekend long-  Wild’s got your back, and the planet.

BrewDog: The Perfect Festival Companion 

BrewDog, the Official Beer Partner of The Pop-Up Hotel, will be keeping hotel guests refreshed all festival long. The Pop-Up Hotel bar will be serving ice-cold Punk IPA – BrewDog’s iconic, bold, and hoppy craft beer – and Lost Lager, a crisp, clean, planet-friendly pilsner. Born from a spirit of rebellion and a passion for flavour, BrewDog has been shaking up the beer world since 2007. Whether you’re kicking back between sets or toasting to the night ahead, BrewDog is the perfect festival companion.

Wonderland Cocktails: next-level cocktails, ready to go 

Wonderland Cocktails, the Official Canned Cocktail Partner of The Pop-Up Hotel, will be bringing its world-class cocktails to the festival experience in seconds. Made with the finest BrewDog Distilling Company spirits and proudly carbon neutral, Wonderland Cocktail’s premium range will be available to purchase all weekend long at The Pop-Up Hotel. Whether it’s a zesty Mojito or a punchy Passionfruit Martini, these ready-to-drink cocktails are the ultimate space-saving tipple to enjoy on your way into the festival and a great way to skip the queues and stay in the action — effortless, delicious, and crafted for adventure.

Beauty of Joseon: Say hello to radiant, protected skin

Say hello to radiant, protected skin with Beauty of Joseon – the Official Suncare Partner of The Pop-Up Hotel. Every guest will receive an in-room gift of their much-loved SPF, inspired by timeless Korean beauty rituals.

Festival days mean sunshine and long hours outdoors, so don’t forget to look after yourself – a quick application of SPF each morning will keep you glowing all weekend long. Beauty of Joseon’s lightweight, skin-loving formulas make sun protection an effortless part of your morning routine

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