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Hyatt expands its footprint in Bulgaria through its Inclusive Collection brand

  • m.welsch
  • 2 June 2025
  • 2 minute read
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This article was written by HospitalityOn. Click here to read the original article

Hyatt Hotels Corporation has expanded its Inclusive Collection brand portfolio with the opening of AluaSoul Sunny Beach, marking a significant addition to the company’s presence in Bulgaria. This adults-only hotel is strategically located in one of Eastern Europe’s top beach destinations, enhancing the region’s all-inclusive offerings.

Commitment to a seamless all-inclusive experience 

Located in the heart of Sunny Beach, Bulgaria, AluaSoul Sunny Beach provides guests with easy access to local attractions and landscapes, including Blue Flag beaches and the UNESCO-listed town of Nessebar. 

“The opening of AluaSoul Sunny Beach reflects our commitment to offering exceptional value and memorable moments for guests and World of Hyatt members.” – Manuel Melenchon, Managing Director, South for Hyatt in EAME

AluaSoul Sunny Beach is designed with a modern aesthetic that integrates local culture and natural beauty, featuring 397 rooms. Many rooms offer panoramic views of the Black Sea. 

AluaSoul Sunny Beach

“We’re thrilled to welcome guests and World of Hyatt members to the new AluaSoul Sunny Beach. With a prime location in one of the most popular seaside destinations in Eastern Europe, the hotel boasts a truly elevated experience.” – Daniel Bielsa Gibaja, general manager of AluaSoul Sunny Beach

The hotel features six restaurants and bars, catering to a wide range of tastes. Guests can enjoy local delicacies at Mare Nubium, casual meals at Terra, and experience live entertainment at The Spot. The hotel also provides guests with access to healthy snacks, poolside cocktails, and Asian fusion flavors at Jojo. 

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Work and relax, the best of both world 

For guests focused on wellness, AluaSoul Sunny Beach offers a  24-hour fitness center with panoramic views, a spa with hot tubs, a sauna, steam room, and various treatments. While active guests can enjoy water sports such as windsurfing, jet skiing, parasailing, kayaking, and snorkeling. 

The hotel also cater to business travelers with several flexible meeting space in Sophia Hall, ideal for meetings, presentations, or networking events, all while offering panoramic views of the Black Sea.

The property also offers its My Favorite Club, which provides guests with upgraded amenities, including early check-in and late check-out, premium accommodations, and access to exclusive areas within the hotel. 

Hyatt Hotels Corporation

Hyatt Hotels Corporation

Hyatt Hotels Corporation

Hotel Group

  • Hyatt Hotels Corporation
    United-States

SEE THE NOTE

Bulgarie

Please click here to access the full original article.

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