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Mews product recap: The future of hospitality, in action

  • Molly Feely
  • 3 June 2025
  • 2 minute read
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This article was written by Mews. Click here to read the original article

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More direct bookings. Less revenue lost to OTAs.

Online travel agencies took in $266 billion in global bookings last year — a good portion of that comes from the fees they charge hotels. In some cases, the fees are as much as 25%. We prioritized finding ways to help hoteliers take back control of their revenue. Recent launches include:

  • An upgraded Guest Portal that makes it easier for guests to book directly
  • A new Hourly Booking Engine, helping properties monetize underused facilities and spaces
  • Mews for Salesforce, to help hoteliers unlock rich guest profiles for better personalization

After all, more direct bookings = more profit, stronger loyalty and less dependency added on.

Time-saving tech for teams and guests alike

Staffing challenges remain one of hospitality’s biggest barriers to growth. According to Deloitte’s European Hotel Industry & Investment Survey 2024, labor shortages and rising costs continue to be top concerns for hoteliers heading into 2025. Having the right tools in place can ease the pressure and help teams work more efficiently.

To help ease the operational burden, we’ve introduced new tools that simplify daily tasks and give teams more time to focus on guests.

  • Digital Key lets guests unlock their room with their phone — activated automatically after online check-in for a seamless, contactless arrival.
  • Mews Terminal S2, integrated with Mews Payments and POS, streamlines on-site transactions – enabling faster, secure payments across the front desk, restaurants, and hotel spaces.
  • Mews Kiosk Enhancements that help reduce check-in time by up to 50% and drive more early arrival upsells

When the tech just works, your staff can focus on what really matters: the guest.

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ICYMI: MURTEC Executive Summit 2024 Tech Tides

Decisions backed by data, powered by AI

AI isn’t just the future — it’s already reshaping how hoteliers operate today.

Our latest updates include:

  • The addition of Atomize RMS to Mews for AI-driven room pricing and optimization
  • Smart Tips for AI-generated recommendations based on historical and forward-looking data
  • Match & Merge feature which automatically detects and consolidates duplicate guest profiles

These aren’t tools for data scientists, they’re everyday enhancements with real revenue impact.

Beyond the room: new revenue streams, unlocked

Today’s hospitality leaders think beyond bed nights. So do we.

We’ve equipped hoteliers with tools to help properties diversify and maximize every bit of space:

  • Mews Events, a powerful new way to book and manage meetings, groups and MICE revenue
  • A new Amadeus integration to boost global distribution and high-value visibility
  • Payment Request by Invoice to simplify the invoicing and payment collection process for properties

Not every PMS supports this kind of flexibility. But the future of hospitality demands it, and Mews delivers.

This is what progress looks like.

We’ve launched dozens of updates over the past year. And each one is built to help modern hoteliers grow with more speed, agility and confidence.

Whether you’re already part of the Mews community or just curious what the future of property management looks like, our latest product recap is worth a watch.

Watch the video

Book a demo to see how it all comes together

Please click here to access the full original article.

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