Agentic capabilities are popping up all over AI-land (anybody missed Google’s latest shop with AI Mode announcement?) , but predictions about how it impacts travel remain black or white: supplier vs OTA camp.
My last piece in Phocuswire tries to provide a more nuanced kaleidoscope view. Reality is messy, so probably the future will not exactly unfold as any of these 4 scenarios describe, but it’s fun to envision the extremes and let’s compare notes in 3 years to see where we landed 😉 . Thoughts?
https://lnkd.in/dYKWu_Q6?
Linda Fox Christian Watts Mike Coletta 🌏 Peter Syme 🌍 Arlen Ritchie Tony Carne
