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Amadeus backs Acai generative AI startup

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  • 4 June 2025
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This article was written by Hospitality Today. Click here to read the original article

Strategic investment in Acai Travel accelerates AI-powered automation and efficiency for OTAs, TMCs, and airlines

Jun 4, 2025

Amadeus, a global leader in travel technology, is making a strategic minority investment in Acai Travel, a New York-based Generative AI startup. This move reflects Amadeus’ deepening commitment to innovation and the transformative potential of AI across the travel sector. Acai Travel’s AI-powered solutions are designed to streamline operations for OTAs, TMCs, airlines, and hotels – helping them reduce costs, speed up service, and empower a new generation of travel professionals.

Key takeaways

  • Strategic investment: Amadeus Ventures is investing in Acai Travel as part of its broader focus on innovation and Generative AI within the travel ecosystem.
  • Operational efficiency: Acai Travel’s AI-driven tools are already reducing average handling times by 50% for OTAs and TMCs, with plans to expand to airlines.
  • Next-gen workforce enablement: The company supports a younger, non-GDS-trained workforce by automating complex workflows and enabling “full-stack human agents” who use AI as collaborative partners.
  • Seamless integration: Acai’s infrastructure allows for natural, conversational interfaces and fast integration across travel systems – key to delivering seamless customer experiences.
  • Industry validation: 46% of travel industry leaders see Generative AI as a top priority, underscoring the significance of Amadeus’ investment.
  • Vision alignment: Both companies aim to enhance traveler experiences and cut operational costs, highlighting their shared vision for a smarter, AI-powered travel industry.
  • Undisclosed terms: Financial details of the investment were not revealed.

Get the full story Amadeus

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