“Social selling is a modern sales technique that leverages social media platforms to build relationships, engage directly with potential clients, and enhance sales performance. Gone are the days of cringey cold calls and impersonal email blasts. Instead, social selling taps into the power of LinkedIn, Instagram, and beyond, letting sales pros build relationships, showcase expertise, and engage clients where they already hang out. This isn’t about a hard sell; it’s about creating a magnetic presence that attracts business by offering genuine value. For hotels, it means shifting from “salesy” pitches to meaningful connections that build trust, fill rooms, and turn cold leads into loyal guests—all while turning the traditional sales grind into a more personal, effective, and enjoyable experience.
People think social selling is just social media with a sales twist—a fancy way to pitch online. But in reality, it’s not about spamming people’s feeds with deals or discount codes. Social selling is the art of building authentic relationships, sharing insights, and becoming a go-to source for value. It’s about pulling people in, not pushing them away with relentless self-promotion. Sales pros who get it know that it’s less about “liking” and more about “listening”—tuning into client needs, solving problems, and showing up as a trusted advisor, not just a pitch machine.
Rule number one of social selling? Make it all about them, not you. Craft a LinkedIn profile that speaks to the problems you solve, not just your job title. Use keywords to be found but keep the jargon out. And remember, engagement is key—ditch the “Like” button for thoughtful comments on your prospects’ posts. Share real insights, post valuable content, and don’t be afraid to get personal (yes, even sharing that motocross obsession can be an icebreaker). Want success? Treat your LinkedIn like a digital storefront that showcases your expertise 24/7.”
