VSR introduces the next-generation VAIA®, multimodal conversational AI voice assistant purpose-built for hotels. The platform is designed to enhance both guest satisfaction and hotel efficiency throughout the complete guest journey with intelligent and expressive generative multilingual responses across voice, text, chat, and email with no app download required.
VSR will debut the new VAIA at the HITEC hospitality technology show in Indianapolis – Booth 3214. A Demo of VAIA can be viewed here.
VAIA conversational AI assistant enables hotels to provide 24/7 service, enabling guests to receive immediate answers to their questions, make reservations, request housekeeping or maintenance, and access concierge services through the communication channel of their choice. Whether by phone, text, email, or chat, VAIA speaks with a warm, empathetic and conversational tone that reflects the property’s brand voice.
“VAIA represents the future of hospitality service,” said Mark Cederloff, CEO of VSR. “It’s human-like, intuitive and most importantly, deeply aligned with each hotel’s unique identity. We’ve created a solution that simplifies operations, enhances service, and contributes directly to the bottom line.”
Deployment is fast and scalable, often taking just days to implement with minimal IT resources. VAIA is already proving to be a game changer for hotels looking to enhance the guest experience while reducing costs and increasing operational efficiency.
“We’ve been using VAIA for a few years now, and it’s made a real impact across our hotels — helping us improve communication, guest satisfaction, and overall efficiency. With the new updates like multi-lingual support, Quore integration, and the ability to handle reservations, VAIA is taking things to a whole new level. It’s a major step forward that will make a big difference for both our teams and our guests,” said Jon McMillian, Vice President of Marketing and Ecommerce, AD1 Hospitality
Hotels that implement VAIA experience a significant reduction in front desk workload, allowing staff to focus on in-person guest interactions and other high value tasks. VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more – triggered automatically based on guest behavior and intent.
Operationally, VAIA’s API integration with leading PMS, POS service ticketing tools, and point-of-sale platforms; allows hotels to upgrade service while maintaining current property operational platforms. Additionally, VAIA now supports MCP (Model Context Protocol) Integration. This allows VAIA to offer dynamic tool access and connect to any MCP-compatible server with access to thousands of app integrations through providers like Zapier (7,000+ apps and 30,000+ actions). This translates into simplified integration process, reduced development time and flexible deployment options (local or remote).
VAIA seamlessly handles routine hotel requests and most any question; related to the property, geographic area or general curiosity; from pre-arrival through post-stay at a time that is convenient for the guest. Guests enjoy responsive, friendly service without delays or hold times, while hotels benefit from improved satisfaction scores, better online reviews, and increased guest loyalty.
Hotels may utilize to a real-time dashboard that provides valuable insights into guest behavior, service trends, and staffing needs. VAIA is built on a secure, cloud-native architecture to ensure enterprise-grade compliance. The platform is PCI, GDPR Compliant and HIPAA Compliance to protect healthcare-related information (PHI); and has cloud storage options of AWS S3, Azure Blob Storage, Google Cloud Storage and Cloudflare R2.
