Global travel product aggregator, PKFARE, has formed a strategic partnership with Archipelago, Southeast Asia’s largest privately owned hotel management group.
This alliance underscores PKFARE’s commitment to building direct-contract partnerships with top-tier hotel chains, ensuring a richer, more reliable inventory for its distribution partners, while empowering Archipelago to expand its distribution network to PKFARE’s 2000-plus clientele.
With a strong presence in Southeast Asia and rapid expansion into Europe, the Americas, and the Middle East, Archipelago is scaling its footprint worldwide. PKFARE’s extensive network – spanning OTAs, wholesalers, airlines, super-apps, and emerging travel platforms – will amplify Archipelago’s global reach, ensuring its properties are visible to the right audiences at the right time.
“Our partnership with PKFARE is a powerful step forward for Archipelago. Integrating our hospitality expertise with their global travel platform will drive significant growth and expand our reach,” said John Flood, CEO of Archipelago.
“This strategic alliance allows us to deliver enhanced value and strengthens our position in the dynamic travel market, benefiting both our guests and partners.”
“As we accelerate our global growth, PKFARE is a trusted partner in optimising our distribution strategy, streamlining operations, and enhancing connectivity,” said Chris Legaspi, Chief Commercial Officer of Archipelago.
“This partnership strengthens our ability to serve travellers worldwide with greater efficiency and choice.”
“We are thrilled to collaborate with Archipelago and support their global ambitions with our diversified distribution network and operational services,” said Jason Sui, Senior Vice President & Co-Founder of PKFARE.
“This partnership marks another key milestone in our direct-contract strategy, following successful alliances with major hotel groups in Southeast Asia and beyond, including Chroma Hospitality, Ormond Group, Vinpearl Hotels and Resorts, Cross Hotels and Resorts and Tolani Hotels, etc.”
In 2025, PKFARE has achieved a 326% year-over-year growth in direct-contract hotel bookings, reflecting its dedication to enhancing supply diversity and simplifying the booking experience.
It will continue to innovate in global travel distribution, bridging the gap between suppliers and buyers with seamless connectivity, real-time inventory access, and competitive pricing.
