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Inclusive hospitality: How to attract and win LGBTQIA+ community’s loyalty ?

  • m.welsch
  • 17 June 2025
  • 2 minute read
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This article was written by HospitalityOn. Click here to read the original article

Understanding the expectations and needs of the LGBTQIA+ community

Safety above all

While traveling is supposed to be a moment of relaxation, this is far from the case for queer travelers. Indeed, 59% of them have already been victims of discrimination during their stays, according to a study by Booking.com, a fact that is even more concerning for transgender and non-binary people. As a result, 57% expect a certain form of discriminatory behavior from the locals of the destination. 

These figures have a real impact on their travel decisions, with 43% of respondents having canceled a trip after realizing that a destination did not support its LGBTQIA+ residents. The choice of destination is therefore crucial and is not only made based on landscapes and attractions.

The Spartacus International Gay Guide’s barometer thus proves to be a valuable tool, ranking countries according to their safety levels. Canada is at the top of the list, along with Malta, New Zealand, Portugal, and Spain.

Unsurprisingly, queer travelers prefer these countries, with 57% of them favoring destinations where LGBTQIA+ tourism is already well-established. However, 43% choose places where their presence could help increase awareness and social acceptance. A choice that is certainly courageous but could also put them in danger.

🤓 Search smarter, not harder!   For front office teams, managing reservations and guest details often means navigating endle…
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🤓 Search smarter, not harder!   For front office teams, managing reservations and guest details often means navigating endle…

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Currently, many countries remain hostile to welcoming LGBTQIA+ individuals, including Saudi Arabia, Iran, Afghanistan, and Yemen. This hostility is also present within Europe, with countries like Bulgaria, Hungary, and Slovakia passing anti-LGBTQIA+ laws in recent years. The rest of the world is not spared either, with many U.S. states openly hostile toward the community.

“The members of the LGBTQIA+ community may face a range of safety issues when traveling, including harassment, violence, incarceration, and even obstacles to medical and security assistance.” – Frank Harrison, Regional Security Director for the Americas at World Travel Protection…

Please click here to access the full original article.

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