A category that pushes the boundaries of creativity
This award honours marketing initiatives that have redefined the approach to the public by combining creativity, strategy and impact.
Whether through partnerships, digital campaigns or event activations, this award highlights actions that have captured the consumer’s attention while reinforcing the brand’s values and identity.
Powerful and memorable marketing initiatives
2024 Winner – The Wave x Paris 2024 – Accor
Accor celebrated the Paris 2024 Olympic Games by teaming up with Kauli Vaast, gold medal winner in surfing, to organise a unique event that left a lasting impression. Three days after his victory in Tahiti, Vaast surfed on the Seine, under the Eiffel Tower, in a symbolic act of celebration and emotion.
This initiative was carried out in 36 hours, with the support of the Games Organising Committee and the City of Paris, and generated worldwide media coverage, reaching over 5 million views.
Accor not only highlighted its partnership with Vaast, but also reinforced its “Crafting treasured memories” message, aligning the event with its values of celebration and sharing. Beyond the event, Vaast now offers exclusive masterclasses to members of the ALL loyalty programme, creating a real relationship with its customers.
This campaign has not only captured the public’s attention, but has also consolidated Accor’s image as a creator of memorable experiences.
Finalist 2024 – La Collab’ Ameublement Français x OKKO HOTELS
The collaboration between Ameublement Français and OKKO Hotels has given rise to an innovative initiative that promotes sustainable design in the hotel industry. Together, they have co-designed two room concepts incorporating furniture made in France, supporting local production and reducing the ecological footprint.
The new rooms have been designed using recyclable and sustainable materials, meeting the expectations of environmentally conscious customers.
The initiative was launched at the EquipHotel show in Paris in November 2024 and will be rolled out across the OKKO Hotels network over the next five years. The collaboration underlines OKKO Hotels’ commitment to eco-design and innovation in sustainability, while showcasing French expertise.
The marketing campaign emphasised the craftsmanship of the furniture and the commitment to the planet, reinforcing OKKO Hôtels’ position as a pioneer in responsible hospitality.
Candidate 2024 : The People Hostels & We Love Green: The perfect match!
The People has set up an exceptional collaboration with the We Love Green festival (2024-2026), creating a 360° activation to increase its visibility and strengthen its connection with its target audience, particularly young adults and fans of eco-responsible music.
The collaboration includes exclusive packages combining festival tickets and stays at The People in Paris, with promotional offers and extensive media coverage.
The campaign kicked off with a launch party at Le Marais in Paris, where 300 partners and staff were able to experience the festive atmosphere of The People. During the festival, the brand activated a spectacular rooftop space with interactive games, a lively bar and live performances.
The success of the campaign was measured by the fact that it reached 8.3 million people, doubled web traffic and attracted 1,000 new contacts. The partnership was praised for its engaging and authentic approach, reinforcing The People’s image as a responsible and connected lifestyle brand.
Why enter the competition in 2025?
Entering this category is an opportunity to showcase a marketing strategy that has made a real difference.
By joining the winners, you show that your brand has managed to capture the attention of its audience and offer them memorable experiences. This category is an opportunity to celebrate creativity, innovation and effectiveness in brand activation in the hotel industry.
Your marketing initiative could be the one that inspires the hotel industry of tomorrow. Apply today for the Hospitality Awards 2025.
