Strong growth and brand diversification
Accor continues to play a significant role in the French hospitality sector with several new openings. Among the brands that have gained real success, Handwritten Collection stands out by opening three new hotels in iconic locations such as Brittany, Corsica, and the Basque Country.
The greet brand, which focuses on the second life of objects, is also expanding with four new locations in Marseille, Dijon, Limoges, and Saint-Nazaire.
Meanwhile, TRIBE is opening a new location in Paris with TRIBE Pantin, marking its fifth establishment in the capital.
“France continues to offer numerous development opportunities for the Group, as evidenced by this very positive first half in terms of openings. Our conversion brands – particularly greet, ibis styles, Handwritten Collection, or Mercure – play a central role in this dynamic. Their flexibility offers an ideal solution for our current partners and independent hoteliers who would like to join the Accor network.” – Katell Bourgeois, Vice President of Development France – Premium, Midscale, and Economy
Iconic and diverse openings
Among the notable openings, the Handwritten Collection’s Hôtel de l’Abbaye Le Tronchet stands out for its historical setting near Mont-Saint-Michel, in a 12th-century abbey.
The Mercure Ax-les-Thermes hotel, located in a spa town in the Pyrenees, combines charm with modern amenities.
Marseille Parc Chanot Vélodrome, with its second-hand furniture and responsible atmosphere, perfectly embodies the sustainability and friendliness values of the greet brand.
The opening of TRIBE Paris Pantin, near Parc de la Villette and the Canal de l’Ourcq, adds a more contemporary and lifestyle dimension to Accor’s portfolio, offering an urban experience in a hotel with a modern, minimalist design.
Urban projects rooted in local territories
Accor is diversifying its offerings through various ranges, meeting the needs of modern travelers while anchoring its establishments in key locations across France and internationally.
The group continues to invest in hotels suited to various segments, from budget stays to luxury hotels, and develops innovative concepts to cater to a clientele seeking personalization and sustainability.
The expansion of Accor’s network in France and Europe reflects the group’s ongoing growth strategy, combining tradition, innovation, and respect for societal trends.
