A strategic consolidation for an integrated offering
Following several acquisitions in recent years, CDS has announced the creation of S4BT, a holding company that brings together six strategic brands: CDS, Goelett, Corporate Rates Club (CRC), Travel Media Solution (TMS), SIAP, and Methodica.
The goal is to become a major player in the corporate travel sector in Europe. This new group already reports an annual booking volume of over €800 million, with a presence in five European countries: France, Germany, Italy, Poland, and Croatia.
“The creation of S4BT is a natural step in our consolidation and internationalization strategy. It allows us to bring together our brands, expertise, technologies, and talents to build a strong, agile European group focused on meeting user needs – all while preserving our independence.” – Ziad Minkara, CEO of S4BT
Governance designed for a European strategy
S4BT adopts a governance structure that preserves the identity of each brand while promoting a harmonized strategic approach at the European level.
Each entity retains its industry expertise and teams while benefiting from the synergies of the group. This organization enables the group to address market challenges while ensuring local continuity and innovation across Europe.
Addressing the challenges of the corporate travel market
S4BT aims to tackle the growing challenges of the market, including digitalization, pricing transparency, regulatory compliance, and sustainability.
The group intends to offer integrated and agnostic solutions covering the entire corporate travel value chain with a consistent and global approach.
The launch of S4BT marks the beginning of a new phase of development for the group, with new acquisition projects already under consideration to further strengthen its international presence.
