Lifestyle, what’s that?
Before delving into the development and evolution of lifestyle hospitality, it is necessary to define what lies behind this word that has now become a catch-all. There is no clear, official definition, but as its name suggests, lifestyle seeks to offer an experience in line with the traveler’s lifestyle. The idea is to offer an establishment where the client feels at home, but better.
No detail is left to chance, from the carefully crafted design to the friendly and fun atmosphere, including connectivity. While lifestyle hospitality is aimed at all travelers, its core clientele remains the younger generations. These clients are young, yes, but demanding, especially in terms of the customer journey and experience.
“The very principle of lifestyle is that the essence lies in F&B, which represents more than 60% of turnover,” he added, reminding us that F&B is one of the fundamental pillars of lifestyle, alongside design and community.
Lifestyle can also be seen as a descendant of the boutique hotel, which also aimed to break the codes of traditional hospitality at its inception. For that is what it is about, breaking out of the mold of hospitality as we know it to offer an unprecedented hotel experience in response to behaviors and expectations in full transformation.
Among these evolutions, customers clearly display a need for authenticity and personalization. The time for standardization is now over, and in contrast, differentiation is key, with 45% of clients claiming to be tired of the uniformity in hospitality, according to Coach Omnium.
Today, a client no longer…
