In the high-stakes world of casino resorts, every decision counts. Especially when it comes to pricing.
Whether you’re welcoming a high-rolling regular or a first-time guest drawn by the lights, one thing remains constant: each player has unique value to your business.
So, why serve them a one-size-fits-all rate?
The problem with traditional casino pricing
Historically, casinos have relied on comps and static rate tiers that don’t fully capture a guest’s true worth. This often means over-rewarding low-value players while underserving those with higher lifetime value, leaving serious revenue on the table.
That’s where our Dynamic Rate Engine (DRE) steps in — revolutionizing how casino resorts think about pricing, loyalty, and profitability.
What’s DRE?
In simple terms, DRE is a real-time pricing engine that delivers personalized rates and restrictions at the customer level.
It works hand-in-hand with GameChanger — our pricing solution — to optimize rates. DRE delivers real-time rates and restrictions for individual loyalty members across booking channels like your website, mobile app, online rate calendars, and even in-property kiosks.
Rather than assigning generic comps or discounts, DRE evaluates a guest’s total value — including historical spend, gaming habits, and loyalty tier — to determine whether they qualify for a comped room, a cash discount, or standard pricing.
The best part? It’s fully automated. That means no more manual rate adjustments. The system reacts instantly to demand fluctuations and customer value to ensure you’re maximizing both occupancy and profitability.
But, how does it actually work?
Let’s hear it from our casino experts:
“On days when the hotel is pacing very well and demand is high, the property can decrease the reinvestment on the lower-value players and avoid giving too big of a discount, while at the same time optimizing the remaining number of rooms available for high-value customers. On the other hand, if a day is not pacing to sell out, the property can be more generous with the reinvestment percentage across all tiers and even offer additional incentives as part of that reinvestment in the form of food & beverage credits, show tickets, spa discounts, etc. This also allows properties to drive direct bookings from guests they know and that have a player card.” — Andreea Brescan, Director, Casino Services
Why DRE matters for casinos
Let’s face it: your casino operates very differently from a standard hotel.
Your guests don’t just stay — they dine, gamble, attend shows, and engage in activities that generate significant ancillary revenue. That’s why DRE takes into account the broader picture, factoring in total customer value, not just booking behavior.
With DRE you get:
- Personalized dynamic pricing: Create targeted, relevant offers in real-time, based on estimated on-property spend, including gaming and F&B and automatically synced with your PMS.
- Smarter comp decisions: No more over-investing in low-value players and start rewarding your most profitable guests.
- Better guest satisfaction: Personalized offers make guests feel seen and appreciated — boosting loyalty and repeat stays.
- Optimized revenue and profitability: Allocate discounts and comps strategically, maximizing revenue across demand periods.
- Data-driven decisions: Test rate elasticity against RMS pricing to find the sweet spot for revenue growth.
Because in today’s digital-first landscape, players don’t want to wait on hold or call a VIP host to find out if they qualify for a free room. With DRE, they can log in, see their personalized offer, and book it instantly. A frictionless experience that boosts satisfaction and conversion.
What casinos are experiencing
Casinos using DRE are experiencing impressive results:
- 10-12% average increase in revenue
- 20-25% revenue lift at managed service properties in their first year
- Fewer manual rate adjustments, freeing up revenue managers to focus on strategy, not spreadsheets
- Higher conversion rates on direct bookings thanks to relevant, loyalty-aligned offers
- An average 40% reduction in call center volume as players book online.
“Looking at the last 15 casino resorts that have been live on Duetto for a full year, we’re seeing some pretty exciting results. On average, there’s about a 6% lift in cash revenue and 14% boost in theo from hotel guests. When you put those together, it adds up to a 13% increase in first-year revenue, which is a huge return on investment.” — Daniel Lofton, Director of Casino Solutions
Play to win
Casinos thrive when loyalty, personalization, and smart pricing align.
Our DRE brings these elements together in a way no one else in the industry does — helping you maximize every guest interaction, drive more direct revenue, and build stronger, more profitable relationships.
So, if you’re ready to move beyond basic comps and blanket rates, it’s time to put DRE on your side. Because in casino hospitality, personalization isn’t just a nice-to-have, it’s your new house advantage.
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