The legendary cycling race hasn’t made a stopover in Rouen since 2012. While Julien Marchal Guéret, President of the UMIH Rouen, assured us just a few weeks ago that “the city of Caen will benefit much more from this event”, the data from MKG Consulting don’t seem to confirm this theory.
And Jean-Marc Deverre, Managing Director of Seine-Maritime Attractivité, seems more than satisfied, evoking “an enormous popular success” thanks to a “flood of images, there was a huge report prior to the broadcast of the Tour de France and beautiful images were shown of the Bray region, of Rouen”. He even assures us that the destination “will certainly have a medium- and long-term impact”.
“Some sectors are at an advantage because they are more accessible and correspond more closely to the components of the tourist experience. In any case, the event will provide great visibility for retailers, before, during and after. There will be economic spin-offs. Delphine Crocq, Managing Director, Rouen Tourisme
Rouen’s hotel industry in top form
Tour de France 2025 – Rouen par Hospitality ON
The fourth stage of the Tour de France came to a close on Tuesday, July 8, as the riders passed through the gates of Rouen. The arrival was a grand affair, with “crowds amassing on the roads of the Pays de Bray, first as they entered Gournay, then from La Neuville-Chant-d’Oisel to Rouen”, as Jean-Marc Deverre describes it.
A frenzy shared by Rouen’s hoteliers, who posted an occupancy rate of 86.5% over this period, an increase of 14.9 points. A fine performance compared with last year, when the city hosted the Olympic Torch Relay at this time.
Many properties were fully booked, driving up rates. Average daily rates in Rouen’s hotels rose by almost as much as the occupancy rate…
