How condé nast traveler and wired explore the evolving landscape of luxury business trips
Jul 23, 2025
Condé Nast Traveler and WIRED have launched a joint digital project examining the changing face of business travel, where work, wellness, and luxury are increasingly intertwined. From enhanced in-flight privacy to always-on connectivity, the collaboration captures how brands are adapting to meet the expectations of today’s high-end business travelers.
Key takeaways
- Attention to small details: Travelers value thoughtful touches—like quality coffee, well-designed lounges, or personalized shopping experiences—that make business trips feel less transactional.
- Higher business class standards: Privacy doors, wellness-focused meals, and improved sleep options are becoming non-negotiables for premium passengers.
- Private aviation’s limited reach: Semi-private options are growing, but full private aviation remains accessible mainly to executives and high-net-worth individuals.
- Divided over full connectivity: While demand for in-flight Wi-Fi grows, many travelers still appreciate flights as rare opportunities to disconnect.
- A timely collaboration: With business travel rebounding post-pandemic, Condé Nast Traveler and WIRED aim to provide insights into how work trips are transforming in 2025 and beyond.
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